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Christian Dior Parfums has opened its first standalone fragrance and beauty boutique in SoHo. Upon entering the boutique, clients will discover a central display table adorned with a curated assortment of La Collection Privée Christian Dior fragrances, skincare and makeup. The journey continues with a bespoke Haute Parfumerie experience designed by perfume creation director, Francis Kurkdjian. A display of iconic Dior fragrances that includes Miss Dior, J’adore and Sauvage evokes a sensory vault, and is accompanied by a selection of exceptional pieces. Also showcased at the boutique is Rouge Premier—the quintessence of haute couture lipstick, created by Peter Philips, creative director for Dior Makeup. Additionally, an intimate consultation area where clients can experience a suite of bespoke fragrance and makeup services, Dior art of gifting and personalization offerings.