Etsy published a blog post on Tuesday to give sellers an inside look at how Etsy search works – including factors that do and don’t influence search results. The meat of the content, which included strategies for optimizing listings, was found in links to other posts Etsy had previously published in the Seller Handbook.
The first link under “How Etsy Search Works” went to an August 2024 article in the Seller Handbook, where it clarified a few issues sellers may be concerned about:
- “Star Seller does not directly impact the ordering of search results, however it does serve as a further trust signal to buyers and can drive increased conversion for your shop.” Etsy’s Star Seller program has strict requirements, so it may be a relief to sellers who don’t qualify to know it is not a factor in how Etsy presents the order of their listings in search.
- “Running an Etsy Ads campaign does not influence where your listings appear in Etsy search outside of the designated advertising spaces in search results.” Sellers who choose not to pay Etsy extra fees to promote their listings may be relieved.
There are factors that influence Etsy search rankings that may be less reassuring to sellers – for example, “How Great Customer Service Can Improve Your Search Ranking” explains: “Shops that consistently follow our customer service standards are prioritized in search. We include factors like a shop’s average review rating, message response rate, and case rate from the past three months into search ranking.”
Tuesday’s post linked to the following articles about search in Etsy’s Seller Handbook:
How Etsy Search Works: Learn more about the phases of Etsy search and the factors that go into search ranking.
The Anatomy of a Well-Crafted Etsy Listing: See how every detail of your Etsy product listing, from your photos to your listing description, can play a crucial role in converting browsers to buyers.
Keywords 101: Everything You Need to Know: Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.
The Etsy Search Visibility Page: Get personalized search insights and recommendations to help you reach buyers.
Add Attributes to Help Increase Your Shop’s Visibility: Learn how to add listing attributes, an important factor in helping items appear in relevant Etsy searches.
Create Listings That Convert: Increasing your conversion rate may improve where your listings rank in Etsy search. Check out these tips for increasing your views.
How Great Customer Service Can Improve Your Search Ranking: Great reviews and an About section may improve your shop’s search ranking while intellectual property issues and cases can hurt it.
Checklist: Optimizing Your Shop for Etsy Search: Check off all the items on this list and you’re 10 steps closer to more visibility in Etsy search.
The January 28, 2024 post is found on the Etsy Seller Handbook.