Dive Brief:
- Perfect Moment, the high-end outerwear and activewear brand, has made several new executive appointments, according to a Monday press release.
- The company is bringing two Canada Goose executives onto its team: Chath Weerasinghe and Vittorio Giacomelli. Weerasinghe will serve as the brand’s new chief financial and operating officer, and Giacomelli will lead the brand’s product strategy, product development and innovation, per the press release.
- Jane Gottschalk, the company’s co-founder and chief creative officer, was also named president. In this role, Gottschalk will manage the company’s marketing, commercial and brand strategy as well as its overall creative direction.
Dive Insight:
Perfect Moment is bringing on veteran executives in the luxury outerwear space to help scale the brand.
With two decades of experience prior to Perfect Moment, Weerasinghe was formerly the regional director and vice president of finance and operations for Canada Goose’s Europe, the Middle East and Africa business. There, he oversaw “rapid expansion” of DTC and wholesale operations, alongside efficiency efforts. Giacomelli, who has more than 30 years of experience in design, product development and sourcing, served as the former vice president of product development and sourcing at Canada Goose. In addition, Giacomelli has held roles at The North Face, Nike and Moncler.
“These leadership changes reflect our commitment to building a world-class team that matches the potential of the Perfect Moment brand,” Max Gottschalk, chairman of Perfect Moment, said in a statement. “Chath’s operational expertise, Vittorio’s extensive experience in production, and Jane’s creative leadership provides us a powerful foundation to drive growth and establish Perfect Moment as a leader in the luxury outerwear market.”
As it looks to expand its presence in the luxury outerwear space, Perfect Moment has also brought its brand offline. In September, the company opened its first store — in New York City’s SoHo neighborhood. While it sells its products at wholesale partners such as Saks, Bergdorf Goodman, Neiman Marcus, Harrods, Selfridges and Net-A-Porter, the New York City store was its first stand-alone physical location.
Last month, the luxury ski wear and lifestyle brand commissioned two sales agencies, TBrand and DixSept, to oversee its Asian and European growth, including brand awareness and wholesale expansion. That followed the hiring of CD Network, another sales agency, in November to boost its growth efforts in the U.S. and Canada.
Following its IPO last year, interest in the Perfect Moment stock has cooled. Its stock price peaked a year ago at about $5.36 but has since fallen to less than $1.00 per share. In December, the company received a notice from the New York Stock Exchange indicating that it faces delisting. The stock exchange required the company to submit a plan by Jan. 10 to regain compliance and accomplish it by June 11, 2026.