In 2025, most global consumer product executives expect stable prices in the near term. Many believe raising prices won’t drive revenue growth and could lead to retailer resistance while significantly reducing consumer demand. That’s according to Deloitte’s new “2025 Consumer Products Industry Outlook.”
Deloitte’s annual consumer products report assesses the global state of the industry. The firm analyzed the top 100 global consumer products companies by revenue and also surveyed (in October 2024) 250 consumer product executives worldwide at companies with annual revenue of at least $500 million — from food and beverage, household goods, personal care and beauty, and apparel verticals.
—
Also, according to the study, almost two-thirds of surveyed executives plan to allocate more of their innovation investments toward creating genuinely new products.
—
Most surveyed companies are allocating resources to digital and retail media.
–
Moreover, the surveyed executives anticipate marketing and sales will experience the best return on AI investments.