Ed note: This is the second in a series. Read the first installment here.
Just as a skilled chef understands that each dish requires a unique blend of spices, effective networking follow-ups demand a personalized touch.
A generic, cookie-cutter email can leave your connections feeling underwhelmed, much like a bland dish.
Instead, aim to add the right flavors that resonate with each individual, making them feel valued and remembered.
Ingredients for a Flavorful Personalization
Recall Shared Moments: Just like recalling the aroma of a fine wine, mention a specific moment or conversation you shared. It could be a joke you both laughed at, a topic you discussed, or a mutual interest you discovered. For instance, “I really enjoyed our conversation about sustainable business practices — it’s rare to meet someone else who’s as passionate about green initiatives as I am.”
Tailor Your Message: Customize your communication based on their interests and needs. If they mentioned a particular challenge they face, offer a resource or a piece of advice that addresses it. Think of it like seasoning a dish to suit a guest’s palate.
Stir in Some Compliments: A genuine compliment is like a sprinkle of fresh herbs — it can brighten the entire dish. If you admired their work or presentation, let them know. For example, “Your insights on digital marketing strategies were enlightening and gave me a lot to think about.”
Add a Dash of Your Personality: Don’t be afraid to let your character shine through. Networking is not just professional; it’s personal too. Whether it’s a bit of humor or a personal anecdote, adding your unique flavor will make your message more relatable and memorable.
Propose a Next Step: Suggest a concrete next action, like a phone call, coffee meeting, or attending a mutual event. It’s like presenting the next course in a meal, providing a clear path forward.
By ensuring your follow-up is well-seasoned with personal touches and thoughtful references, you create a rich, satisfying experience for your new connections.
Personalization is the key ingredient that transforms a bland follow-up into a memorable one, keeping your networking relationships warm and ready for future opportunities.
Avoiding a Half-Baked Approach: Personalization
✔️ Recall specific moments or topics from your interaction.
✔️ Tailor your communication to their interests and needs.
✔️ Include personal touches and authentic compliments.
Sejal Patel is a Rainmaking Consultant and the Founder of Sage Ivy, a New York-based consultancy dedicated to helping attorneys turn relationships into clients. With over 20 years of experience, Sejal strategically analyzes attorneys’ networks to uncover revenue and relationship opportunities, crafting individualized approaches that align with their unique strengths and styles. Learn more at www.sageivyconsulting.com.