Close Menu
Global News HQ
    What's Hot

    Gia Giudice Wants to Set the Record Straight After Next Gen NYC (EXCLUSIVE) | Bravo

    July 30, 2025

    Varonis Systems, Inc. 2025 Q2 – Results – Earnings Call Presentation (NASDAQ:VRNS)

    July 30, 2025

    The Tea App Data Breach: What Was Exposed and What We Know About the Class Action Lawsuit

    July 30, 2025
    Recent Posts
    • Gia Giudice Wants to Set the Record Straight After Next Gen NYC (EXCLUSIVE) | Bravo
    • Varonis Systems, Inc. 2025 Q2 – Results – Earnings Call Presentation (NASDAQ:VRNS)
    • The Tea App Data Breach: What Was Exposed and What We Know About the Class Action Lawsuit
    • ‘Interactive Process’ in Disability Discrimination Suit Could Make Its Way to First Circuit, Counsel Says | Law.com
    • The Best Game-Day Airbnbs in Athens, Georgia
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • Gia Giudice Wants to Set the Record Straight After Next Gen NYC (EXCLUSIVE) | Bravo
    • Varonis Systems, Inc. 2025 Q2 – Results – Earnings Call Presentation (NASDAQ:VRNS)
    • The Tea App Data Breach: What Was Exposed and What We Know About the Class Action Lawsuit
    • ‘Interactive Process’ in Disability Discrimination Suit Could Make Its Way to First Circuit, Counsel Says | Law.com
    • The Best Game-Day Airbnbs in Athens, Georgia
    • The Best Bird Deterrents to Protect Your Property Without Harming Birds
    • The MGM Grand in Las Vegas Just Got a $300-million Refresh—Take a First Look Inside
    • How to obtain Certified Insurance Counselor designation
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - Automotive (Car Deals & Maintenance) - Mercedes to Nix Separate EV Designs, De-emphasize Screens – Kelley Blue Book
    Automotive (Car Deals & Maintenance)

    Mercedes to Nix Separate EV Designs, De-emphasize Screens – Kelley Blue Book

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Mercedes to Nix Separate EV Designs, De-emphasize Screens – Kelley Blue Book
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Mercedes-Benz is rethinking its approach to new technologies. The company has broadly announced one major strategy change and quietly hinted at another that could reshape what Benz loyalists expect from their brand of choice.

    Dropping Two-Lineup Approach, EQ Names

    The louder change came in a recent presentation to investors. “Going forward, a coherent design language will be used across the entire portfolio,” the company announced.

    Under a strategy announced in 2021, Mercedes split its lineup in two. It offered one electric and one gas-powered vehicle in most market segments, with the electric version using an “EQ” naming scheme.

    2024 Mercedes-Benz E-Class seen from the front

    Shoppers could choose from a gas-powered E-Class or an all-electric EQE, for instance. The two were similar in size and feature content but looked entirely different.

    Mercedes’ electric vehicles (EVs) took on a curvier look, both to set them apart and to give them better aerodynamics, which improves EV range. But critics derided the “jelly bean” look. We could never shake the impression that an EQE looked like an overinflated E-Class you could pop with a pin. The new naming scheme robbed EVs of some of the prestige associated with the brand’s historical nameplates.

    Now, Mercedes says, the distinction will go away.

    Mercedes announced plans to drop the EQ naming scheme last year. Now, executives clarified, the EQ designs will go away with the EQ names.

    Instead, buyers will be able to choose gas- or electric-powered drivetrains with identical body styles. That will allow “a consistent customer experience as well as best-in-class roominess and perfect proportions while keeping a tight grip on costs and manufacturing flexibility.” It will also let EV buyers buy the E-Class they always wanted.

    Electric models will instead have the phrase “with EQ Technology” appended to the end of their names. An E-Class will be a gas-powered car, and an E-Class with EQ Technology will be an EV.

    “Screens Are Not Luxury”

    The second change was not included in any press release. However, it represents a philosophical shift among Mercedes designers and could reshape the way a Mercedes feels in the long run.

    Every automaker has one lead designer — a visionary who controls how its designers work and the ethos of the products they create. For Mercedes, it’s Chief Design Officer Gorden Wagener.

    Wagener gave an interview to ABC News this week in which he showed a change of heart about interior design.

    “Screens are not luxury,” Wagener said. “We have to create luxury beyond the screen. That’s why I talk about craftsmanship and sophistication.”

    This is shocking if you’re a longtime Mercedes loyalist. In recent years, Mercedes has leaned into the idea that screens are luxury more than perhaps any other automaker. In 2025, its signature feature is the “Hyperscreen,” a screen that takes the place of the entire dashboard in its highest-end cars.

    Mercedes Benz Hyperscreen 1Mercedes Benz Hyperscreen 1

    The Hyperscreen and the related, slightly scaled-down Superscreen aren’t actually one enormous screen. They’re three separate screens: one for the driver, one for the passenger, and one in the center. The space between them is simply glass, not responsive to the touch. But even that glass is meaningful. Other brands give you three screens. Mercedes does that but wants you to think you have one cabin-spanning screen as if the epitome of luxury is a car that is all screen.

    For the company that built it, concluding that it isn’t particularly luxurious is a genuine philosophical change.

    Don’t expect big screens to disappear entirely from Mercedes products. Wagener told ABC News, “From the hardware side, it’s very good. From the software side, it hasn’t been that good.” To improve the experience, he says, “We’re working on content that is more specific and more entertaining.”

    However, Mercedes was once a brand known for its focus on old-world luxury and craftsmanship. It may return to its roots as it realizes that multiple screens, now available on even mainstream cars, are not the way to convey a luxury feel.

    The next generation of Mercedes designs will likely try to one-up rivals on quality, not quantity of glass.



    Source link

    mercedes benz
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleCardano Price Prediction: Analyst Says $0.8 Might Not Come Again If This Wedge Breaks Out
    Next Article Over 167,000 Toyota Sienna minivans recalled due to seat issue

    Related Posts

    VW Delays Plan to Bring Cupra Brand to U.S.

    July 29, 2025

    Average Car Now 12.8 Years Old

    July 29, 2025

    Access Denied

    July 29, 2025

    Can I Finance an Older Car?

    July 29, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Real Estate
    2 Mins Read

    Gia Giudice Wants to Set the Record Straight After Next Gen NYC (EXCLUSIVE) | Bravo

    Gia Giudice has grown up before the reality television cameras, and she knows she has…

    Varonis Systems, Inc. 2025 Q2 – Results – Earnings Call Presentation (NASDAQ:VRNS)

    July 30, 2025

    The Tea App Data Breach: What Was Exposed and What We Know About the Class Action Lawsuit

    July 30, 2025

    ‘Interactive Process’ in Disability Discrimination Suit Could Make Its Way to First Circuit, Counsel Says | Law.com

    July 30, 2025
    Top
    Real Estate
    2 Mins Read

    Gia Giudice Wants to Set the Record Straight After Next Gen NYC (EXCLUSIVE) | Bravo

    Gia Giudice has grown up before the reality television cameras, and she knows she has…

    Varonis Systems, Inc. 2025 Q2 – Results – Earnings Call Presentation (NASDAQ:VRNS)

    July 30, 2025

    The Tea App Data Breach: What Was Exposed and What We Know About the Class Action Lawsuit

    July 30, 2025
    Our Picks
    Real Estate
    2 Mins Read

    Gia Giudice Wants to Set the Record Straight After Next Gen NYC (EXCLUSIVE) | Bravo

    Gia Giudice has grown up before the reality television cameras, and she knows she has…

    Finance & Investment
    1 Min Read

    Varonis Systems, Inc. 2025 Q2 – Results – Earnings Call Presentation (NASDAQ:VRNS)

    This article was written byFollowSeeking Alpha’s transcripts team is responsible for the development of all…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version