For many years, eBay has grown revenue faster than GMV (Gross Merchandise Volume), much of it due to revenue from advertising and payment-processing fees. But in the fourth quarter of 2024, GMV grew higher than the company’s revenue, year-over-year.
In Q4, eBay revenue was $2.6 billion, up 1% on an as-reported and FX-Neutral basis, while GMV was $19.3 billion, up 4% on an as-reported basis and up 3% on an FX-Neutral basis.
For the full year 2024, eBay revenue grew 2% to $10.3 billion, and it grew GMV to $74.7 billion – up 2% on an as-reported basis and up 1% on an FX-Neutral basis.
eBay CEO Jamie Iannone was quoted in today’s press release as follows:
“eBay achieved three consecutive quarters of GMV growth to end 2024, and we took significant steps toward our vision of reinventing the future of ecommerce for enthusiasts. I’m proud of how the team has innovated for our buyers and sellers, which has driven significant value for shareholders.”
eBay Chief Financial Officer Steve Priest was quoted as follows:
“eBay delivered strong results in the fourth quarter, as we met or exceeded expectations across our key financial metrics. We created a solid foundation to build upon in 2025, and our outlook reflects our confidence in eBay’s ability to drive sustainable, long-term growth.”
eBay also published some business highlights, including the following of particular interest to sellers:
“eBay made a significant investment in the U.K. market to improve the customer experience for consumer-to-consumer (C2C) sellers, including introducing a simplified listing flow on mobile, launching eBay Balance and Managed Shipping, and revamping local pickup and discovery capabilities. eBay also eliminated final value fees and regulatory operating fees for U.K. C2C sellers across all categories, excluding motor vehicles.
“eBay expanded its artificial intelligence (AI)-powered magical bulk listing tool from Sports Trading Cards to all categories in the U.S., making it faster and easier for sellers to create detailed, eye-catching listings and get more inventory in front of buyers.
“eBay’s total advertising offerings generated $445 million of revenue in the fourth quarter, representing 2.3% of GMV. The company’s first-party advertising products delivered $434 million of revenue in the fourth quarter, up 18% on an as-reported basis and up 16% on an FX-Neutral basis.”
The full press release is published on the eBay Inc. website.