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The online retailers optimizing fulfillment and supply chains are the ones expanding operations. To discuss the impact of fulfillment — especially when it’s sustainability-focused — on retailers’ sales and growth, Digital Commerce 360 spoke with [name, title here] from ShipAccel.
Which technologies have made the greatest difference in enabling ShipAccel to keep up with emerging needs for its ecommerce customers?
On the ShipAccel team, we constantly repeat the mantra: ‘Your ego is not your amigo.’ We don’t believe it’s any one technology that makes the difference and that keeping up with ecommerce customer needs isn’t enough, so we spend a lot of time listening to merchants of all sizes and hearing about the day-to-day challenges across their businesses. Then, we look at current and emerging trends, work backward from where we think the market is headed, and then apply the technologies we believe will let us build the most flexible, future-proof solution for our customers.
What are the most common areas online retailers should consider as they grow sales and look to simplify shipping and logistics?
As online retailers grow, one of their biggest challenges is managing complexity — from expanding sales channels to handling higher order volumes across multiple fulfillment locations. The key to scaling efficiently is simplifying systems, consolidating tools, and improving visibility. Instead of patching together multiple disconnected platforms, retailers ask for solutions that centralize order management, shipping, and fulfillment into a single, streamlined system.
By reducing reliance on fragmented tech stacks and manual processes, merchants can increase efficiency, lower costs, and improve customer experience. Additionally, better data visibility — via real-time carrier performance tracking, inventory forecasting, and cost analytics — allows merchants to make smarter decisions, optimize shipping strategies, and confidently adapt to market changes.
Artificial intelligence is mentioned widely in ecommerce use cases today. Where do you expect it to have the most impact on shipping and logistics in 2025?
AI-driven recommendations and predictive analytics will create more dynamic, hyper-personalized shopping experiences, offering customers highly curated product suggestions, optimized pricing, and, in some cases, predictive reordering.
On the logistics side, automation will continue to bridge the gap between sales conversion and fulfillment by automating carrier selection, optimizing delivery speed, and dynamically routing orders to the most efficient fulfillment centers and, in the future, will help strengthen AI-powered checkout experiences that will also increase conversion, and proactively address delivery concerns before they impact customer satisfaction.
How is technology innovation playing a role for ShipAccel customers who are looking to meet sustainability goals in their shipping and logistics choices right now?
Sustainability in shipping and logistics isn’t just about choosing the right materials or carbon offsets. Many brands want to make more sustainable choices, but they struggle with fragmented systems, limited visibility, and the trade-offs between cost, speed, and environmental impact.
Our strategy at ShipAccel is to help merchants meet their sustainability goals by partnering with carriers that offer sustainable shipping options and leverage our technology to optimize carrier selection and reduce unnecessary shipping zones — all without adding complexity to a merchant’s workflow. By centralizing these tools and giving merchants better visibility into their fulfillment choices, we make it easier for them to scale responsibly while maintaining efficiency and cost-effectiveness.
What are the most important trends in ecommerce that ShipAccel will be watching in 2025?
2025 promises to be another interesting year in ecommerce as merchants navigate new supply chain costs and challenges and an uncertain economy. Through that, ShipAccel is focused on two key trends:
- Data-enhanced logistics and carrier optimization
While AI and Personalization solutions aim to help drive the right products to the right customers and drive more efficient conversion, ShipAccel sees the most opportunity in leveraging data and automation to meet current and emerging delivery expectations for shoppers and merchants. - Helping merchants manage D2C, marketplace, and social commerce fulfillment seamlessly
Influencer-driven commerce is shifting from brand sponsorships to direct storefronts on social platforms, and live shopping events are becoming increasingly mainstream as they’ve proven their ability to drive purchases. TikTok Shop, Instagram, and YouTube’s fully integrated live shopping and checkout experiences create massive sales channels for merchants — but converting an impulse buy into a loyal shopper means meeting a new set of delivery experience expectations.
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