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    Home - E-commerce & Retail - VTEX reports stable growth and expands global presence
    E-commerce & Retail

    VTEX reports stable growth and expands global presence

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    VTEX reports stable growth and expands global presence
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    VTEX, a global commerce platform provider, announced revenue and gross merchandise volume (GMV) growth for its Q4 and fiscal year ending Dec. 31.

    The company reported stable growth despite foreign exchange volatility and fluctuations in GMV.

    2025 State of American Ecommerce Report

    This report covers how the leading U.S.-based online retailers and their respective categories currently perform in ecommerce and provides projections through 2026.

    VTEX revenue and GMV in Q4

    In Q4 2024, VTEX’s GMV reached $5.4 billion, marking a 0.2% year-over-year increase. Total revenue rose 1.3% to $61.5 million, with subscription revenue accounting for 96.6% of total revenue at $59.5 million.

    For the full fiscal year, VTEX reported $18.2 billion in GMV, a 10.4% increase. Subscription revenue saw a 14.4% increase to $217.7 million, representing 96% of total revenue. The number of enterprise customers generating over $250,000 in revenue grew by 23%.

    The company’s operational expenses remained stable. Research and development headcount increased by 20.9%, while sales and marketing headcount declined slightly by 1.2%. General and administrative staff increased by 5.7%.

    VTEX operational highlights

    VTEX secured several new enterprise customers in Q4, including Bonvivir in Argentina, Guess in Brazil, and an international fashion retailer in Ireland. Existing clients such as Mazda, Sony, and La Espumeria expanded their operations with VTEX by launching new online stores in multiple countries.

    Operational highlights included ASICS’ use of VTEX’s live shopping platform, resulting in a 135% increase in orders compared to non-live shopping periods. Coca-Cola Andina Paraguay transitioned to a hybrid B2B-D2C model with VTEX’s support, increasing consumer engagement. Additionally, Rimax expanded its digital presence in Mexico, achieving a 30% month-over-month sales growth.

    VTEX continues to invest in its partners, relying on system integrators for new customer implementations. The company remains focused on expanding its platform’s capabilities while strengthening its market presence globally.

    Despite near-term challenges in GMV growth, particularly in Brazil, VTEX maintains confidence in its long-term strategy. The company aims to sustain its global expansion by signing new enterprise customers and enhancing its product offerings.

    “We continue to benefit from our position at the intersection of commerce and compliance in a way that enables durable and profitable, long-term revenue growth with increasing earning leverage,” said CEO David DeStefano.

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    Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube. 

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