Amazon is giving third-party service providers until the end of August to port over to a new platform called SPP (Solution Provider Portal). But Amazon will suspend third-party providers’ access to their clients’ Seller Central accounts beginning in April if they haven’t yet registered on the SSP portal.
Amazon documentation confirms the deadline and shows that sellers who grant third-parties access to their Seller Central accounts must list them as “authorized partners” by April 10, 2025:
“All third-party service providers must register on SPP. Any service provider accounts that have not migrated from Seller Central to SPP by April 10, 2025 will lose the ability to access new Seller Central accounts and may lose access to existing accounts.
“Seller Central administrators must add all external contractors and third-party service providers as authorized partners and not as secondary users.”
Providers of services to Amazon sellers discussed the issue in posts on LinkedIn. One warned, “Think you’re safe if you’re a 3P seller? Think again. This change means you need to make sure all your service providers are compliant. Do nothing and you will wake up to a nightmare on April 10.”
In another LinkedIn post, some expressed concern about the impact on freelancers.
Amazon posted the following video explaining the Solution Provider Portal on YouTube last month: