Ferguson Bath, Kitchen & Lighting Gallery and Build.com will consolidate under a single brand, Ferguson Home.
The change aims to unify the company’s online and showroom experiences under one name. The transition began on Feb. 25, with the launch of FergusonHome.com. Build.com will remain active for six months to facilitate the transition.
Ferguson Home will integrate Build.com’s ecommerce platform with Ferguson’s showroom network, which includes more than 250 locations and 1,200 product experts. The change is designed to provide a seamless shopping experience for both trade professionals and homeowners, combining digital tools with in-person consultations. Customers will be able to research and select products online before visiting a showroom to see them in person.
Ferguson and Build.com unite as one brand
Despite the rebrand, the company stated that existing operations, customer service, and product availability will remain unchanged. Ferguson will update store signage, marketing materials, and digital platforms to reflect the new identity.
Caroline Danielson, Ferguson’s Director of Showrooms, said the rebrand aligns with shifting consumer preferences toward integrated shopping experiences.
Ferguson will begin updating its brand immediately, with all locations and online platforms expected to reflect the new identity within six months. The company says it will continue to provide the same level of service, expertise, and product selection under the new name.
In Q1 of its 2025 fiscal year, plumbing and HVAC distributor Ferguson Enterprises Inc. faced a challenging market environment, navigating soft economic conditions to post modest gains.
For the quarter ending Oct. 31, United Kingdom-based Ferguson reported total revenue of $7.772 billion. That’s a slight increase of 1% compared to $7.708 billion in the same period last year. Net income, however, declined to $470 million from $519 million a year earlier.
Ferguson generates approximately 95% of its revenue in the U.S.
Digital sales played a growing role in Ferguson’s U.S. operations, contributing $515.8 million. That’s 7% of the total U.S. revenue of $7.369 billion. Despite this, the residential digital commerce segment saw an 8% year-over-year decline due to weaker consumer demand.
Sign up
Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.
Favorite