The new year is a great time to score lingering deals, and the Apple AirTag 4-Pack is one big example. Amid rumors of a new generation of the Apple AirTag, we’re seeing huge discounts making this the best time to buy the current generation. The Apple AirTag is one of those products I love so much that I must share it with everyone.
Also: Finally, Bluetooth trackers for Android users that function even better than AirTags (and they’re 10% off)
I use AirTags to track wallets, keys, remote controls, and even my young kids. Over the past few years, AirTags have become this iPhone user’s go-to tracking device since they’re easy to use, small enough to slip in a bag or outerwear, and extremely reliable. And because there are so many aftermarket cases and holders made for AirTags, you can use them to track anything, including your bike, luggage, and car.
Also: How to find out if an AirTag is tracking you – and what to do about it
You can now buy an Apple AirTag 4-pack from Amazon for $70 — about $18 a piece for peace of mind. AirTags are nearly $30 each at regular price, so this is a legitimately good deal. Plus, they don’t frequently drop this low price (they usually are on sale for $75-$85), and this is a few dollars off from the lowest price we’ve ever seen for the 4-pack.
Thanks to my husband, who always forgets where he puts his wallet, keys, and even his shoes, I’ve gone through several different Bluetooth trackers. While I can easily solve his incessant forgetfulness to lock the doors and close the garage with smart devices, I struggled for years to find a reliable Bluetooth tracker for our smaller items — until I tried the AirTag.
The Apple AirTag is so reliable for iPhone users that you can find out where it is down to a fraction of a foot’s length with your phone. The iPhone’s Find My app tracks the AirTag through Bluetooth, the Find My network, and ultra-wideband (UWB), a connectivity protocol that shows high-accuracy directional data. This results in highly accurate tracking information to help you find your lost devices within minutes.
Also: The top 5 iPhone 16 Pro features power users will love
Once I tried the AirTag, I couldn’t consider returning to another Bluetooth tracker. The Apple AirTag is reliable enough to trust it blindly with my home’s most frequently lost items. Thanks to how many AirTag holders exist for different devices, I use AirTags for my husband’s wallet, our car keys, our remote control, and even wristbands for my kids.
I like to keep tabs on our younger kids, so I give them an Apple AirTag on a wristband when we go to crowded places. As much as I try to hold their hands when out and about, I have three kids and only two hands, so it’s easy to find my rowdy toddler trying to escape my grip in search of shiny things or fun places to hide. While I tend to be hypervigilant of said threenager, having my kids wear AirTags gives me extra piece of mind during fairs and other crowded events.
How I rated this deal
AirTags are a popular Bluetooth tracking tool for locating keys, wallets, luggage, and more. But they’re not always available at a discount, especially since they’re Apple products. I’ve been following the price of this AirTag 4-Pack all year during the busiest sales events, including Amazon Prime Day, Black Friday, and more. ZDNET’s rating system grants this 29% offer a 3/5 editor’s deal rating. Based on my expertise, I’ve given this deal a 4/5 editor’s deal rating. This certainly isn’t the lowest price I’ve seen for AirTags (a $65 price offered last month), but this 4 $70 price is the next best price I’ve seen so far in 2025.
While many sales events feature deals for a specific length of time, deals are on a limited-time basis, making them subject to expire anytime. ZDNET remains committed to finding, sharing, and updating the best offers to help you maximize your savings so you can feel as confident in your purchases as we feel in our recommendations. Our ZDNET team of experts constantly monitors the deals we feature to keep our stories up-to-date. If you missed out on this deal, don’t worry — we’re always sourcing new savings opportunities at ZDNET.com.
Show more
We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech.
In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.
At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members’ expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals chosen specifically for ZDNET readers like you, fully backed by our experts.
Also: How we rate deals at ZDNET in 2025
Show more