Close Menu
Global News HQ
    What's Hot

    DappRadar: DeFi and NFT Upticks in May Could Mark Start of Recovery

    June 8, 2025

    Teddi Mellencamp & Edwin Arroyave Reunite for Their Daughter’s Latest Milestone | Bravo

    June 8, 2025

    The Secret to Staying Strong as You Age May be This Type of Workout

    June 8, 2025
    Recent Posts
    • DappRadar: DeFi and NFT Upticks in May Could Mark Start of Recovery
    • Teddi Mellencamp & Edwin Arroyave Reunite for Their Daughter’s Latest Milestone | Bravo
    • The Secret to Staying Strong as You Age May be This Type of Workout
    • XRP Price Risks Plummeting Below $2 As Sellers Take Control
    • Diane von Furstenberg Fall 2025 Ready-to-Wear Collection
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • DappRadar: DeFi and NFT Upticks in May Could Mark Start of Recovery
    • Teddi Mellencamp & Edwin Arroyave Reunite for Their Daughter’s Latest Milestone | Bravo
    • The Secret to Staying Strong as You Age May be This Type of Workout
    • XRP Price Risks Plummeting Below $2 As Sellers Take Control
    • Diane von Furstenberg Fall 2025 Ready-to-Wear Collection
    • Why is My Lawn Mower Smoking? 
    • I Tried Lululemon’s Latest Summer Arrivals, and You’ll Want to Run to Buy These 7 Styles
    • Four Seasons Hotel Seoul review – The Points Guy
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - Technology & Gadgets - Roku Tests Showing Ads Before the Home Screen Loads
    Technology & Gadgets

    Roku Tests Showing Ads Before the Home Screen Loads

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Roku Tests Showing Ads Before the Home Screen Loads
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further and forced people to watch a video ad play before getting to the Roku OS home screen.

    Reports of Roku customers seeing video ads automatically play before they could view the OS’ home screen started appearing online this week. A Reddit user, for example, posted yesterday: “I just turned on my Roku and got an … ad for a movie, before I got to the regular Roku home screen.” Multiple apparent users reported seeing an ad for the movie Moana 2. The ads have a close option, but some users appear to have not seen it.

    When reached for comment, a Roku spokesperson shared a company statement that confirms that the autoplaying ads are expected behavior but not a permanent part of Roku OS currently. Instead, Roku claimed, it was just trying the ad capability out.

    Roku’s representative said that Roku’s business “has and will always require continuous testing and innovation across design, navigation, content, and our first-rate advertising products,” adding: “Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience.”

    Roku didn’t respond to requests for comment on whether it has plans to make autoplaying ads permanent on Roku OS, which devices are affected, why Roku decided to use autoplaying ads, or customer backlash.

    “Unacceptable”

    Most of the comments that Ars Technica has reviewed about the marketing “test” have suggested that customers would get rid of their Roku device if the software continues to force them to watch an ad before getting to the content they actually want to see.

    A user on Roku’s community forum wrote, “I hope this was a fluke. I trashed all of my Amazon boxes years ago because of this garbage. If it keeps up, my Rokus will be next.”

    Forum users who worried the change was permanent called the ads “unacceptable” and “intrusive.”

    If Roku increases its ad load on customer devices from still images to ads with moving pictures with sound, it will test customers’ limits. Some who have tolerated a static image on a neglected part of their screen may not be as accepting of more distracting ad formats.

    “I could accept the static ad on the side. Forcing a loud commercial is awful,” one Redditor wrote.

    As a budget streaming hardware brand, Roku has been known to push the boundaries on ads. Roku has even gone so far as to apply for a patent for technology that shows ads over anything you plug into your TV (Roku has never actually implemented this capability).

    There are less ad-intrusive smart TV platforms available besides Roku. But in general, it’s getting increasingly difficult for smart TV users to avoid ads. All TV manufacturers, from budget brands to premium ones, are growing reliance on ads and tracking as ways to bolster revenue among declining hardware prices, sales, and innovation and increased competition.

    This story originally appeared on Ars Technica.



    Source link

    advertising ars technica roku streaming television
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleBiglaw Firm Scrubs Diversity, But They’re Honest About It – See Also – Above the Law
    Next Article The Best Beaches in Puerto Rico

    Related Posts

    The Secret to Staying Strong as You Age May be This Type of Workout

    June 8, 2025

    The Verge’s 2025 Father’s Day gift guide

    June 7, 2025

    The 46 Best Shows on Netflix Right Now

    June 7, 2025

    This £37 Montessori-inspired app provides a gentle introduction to screen time

    June 7, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Cryptocurrency & Blockchain
    3 Mins Read

    DappRadar: DeFi and NFT Upticks in May Could Mark Start of Recovery

    As Bitcoin surged to a new all-time high in May, sparking momentum across cryptocurrencies, the…

    Teddi Mellencamp & Edwin Arroyave Reunite for Their Daughter’s Latest Milestone | Bravo

    June 8, 2025

    The Secret to Staying Strong as You Age May be This Type of Workout

    June 8, 2025

    XRP Price Risks Plummeting Below $2 As Sellers Take Control

    June 8, 2025
    Top
    Cryptocurrency & Blockchain
    3 Mins Read

    DappRadar: DeFi and NFT Upticks in May Could Mark Start of Recovery

    As Bitcoin surged to a new all-time high in May, sparking momentum across cryptocurrencies, the…

    Teddi Mellencamp & Edwin Arroyave Reunite for Their Daughter’s Latest Milestone | Bravo

    June 8, 2025

    The Secret to Staying Strong as You Age May be This Type of Workout

    June 8, 2025
    Our Picks
    Cryptocurrency & Blockchain
    3 Mins Read

    DappRadar: DeFi and NFT Upticks in May Could Mark Start of Recovery

    As Bitcoin surged to a new all-time high in May, sparking momentum across cryptocurrencies, the…

    Real Estate
    3 Mins Read

    Teddi Mellencamp & Edwin Arroyave Reunite for Their Daughter’s Latest Milestone | Bravo

    Co-parenting amid a divorce isn’t always easy. But Teddi Mellencamp and Edwin Arroyave appear to be handling it like pros.How…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version