Close Menu
Global News HQ
    What's Hot

    Catching Falling Knives? Smart Strategies for Buying Stocks in a Downturn. | The Motley Fool

    June 9, 2025

    One of the World’s Greatest Wine Collectors Is Auctioning Off Prized Bottles

    June 9, 2025

    Gia Giudice Explains Why She’s Planning to Move Out of Her Family’s New Jersey Home: “It’s a Lot” | Bravo

    June 8, 2025
    Recent Posts
    • Catching Falling Knives? Smart Strategies for Buying Stocks in a Downturn. | The Motley Fool
    • One of the World’s Greatest Wine Collectors Is Auctioning Off Prized Bottles
    • Gia Giudice Explains Why She’s Planning to Move Out of Her Family’s New Jersey Home: “It’s a Lot” | Bravo
    • I Struck Gold With This Viral Tiktok Video Where Travelers Reveal the Comfiest Walking Sandals—From $54
    • How to Advocate for Trans Rights in Your Community
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • Catching Falling Knives? Smart Strategies for Buying Stocks in a Downturn. | The Motley Fool
    • One of the World’s Greatest Wine Collectors Is Auctioning Off Prized Bottles
    • Gia Giudice Explains Why She’s Planning to Move Out of Her Family’s New Jersey Home: “It’s a Lot” | Bravo
    • I Struck Gold With This Viral Tiktok Video Where Travelers Reveal the Comfiest Walking Sandals—From $54
    • How to Advocate for Trans Rights in Your Community
    • Bigger than Coca-Cola? If Tether went public, it could reach a $515B valuation
    • Essential Backyard Pond Maintenance Tips for Every Season
    • Central Saint Martins B.A. Fall 2025 Ready-to-Wear Collection
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - E-commerce & Retail - Walmart expands premium beauty options
    E-commerce & Retail

    Walmart expands premium beauty options

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Walmart expands premium beauty options
    Share
    Facebook Twitter LinkedIn Pinterest Email


    This audio is auto-generated. Please let us know if you have feedback.

    The beauty segment has remained resilient despite consumers’ caution around discretionary spending, and Walmart, known for its “everyday low prices,” has expanded its premium options as the market has grown.

    Prestige beauty sales rose 7% year over year in 2024, with mass market options up only 3%, according to a report from Circana last month.

    “The beauty industry’s resilience continues to shine as consumers turn to beauty to not only look, but also feel good,” Larissa Jensen, Circana global beauty industry adviser, said in a statement. “With beauty products intertwined with consumers’ emotional needs and wellness routines, maximizing this opportunity will go a long way to ensure a healthy future for our industry.”

    Walmart added more than 60 brands to its premium beauty assortment in the past year, including Pretty Smart, Being and Curology, according to a company blog post Friday.

    The retail giant is also leveraging its marketplace to expand its offer. Since launching that effort last year, brands like L’ange and Victoria’s Secret grew double-digits and T3 grew triple digits, Vinima Shekhar, Walmart U.S. vice president of beauty merchandising, said in the post.

    “Customers have been loving the addition of premium beauty to Walmart since we first launched our initial assortment a few years ago,” Shekhar said. “We’ve worked to identify brands that our customers are looking for across the category and are excited to bring them to Walmart.”

    Also on Friday, the company introduced the four upstart brands participating in its beauty accelerator program, Walmart Start. More than 10 brands have been sold in Walmart stores and online since Walmart Start debuted in 2022.

    This year’s brands are Maison 276, hair care for silver and blonde hair, founded by Angel Cornelius; Nappy Styles, hair care for natural hair inspired by master barbers; fragrance brand Lattafa, inspired by Arabian culture; and Kativa, hair care brand free of “aggressive chemical ingredients.”

    Fragrance and hair care were the two fastest-growing categories in prestige beauty last year, according to Circana. They grew 12% and 9%, respectively.

    Competition has been fierce in the beauty market. Ulta last week acknowledged it had lost market share. In January, Sephora said it would overhaul its entire fleet in North America. Last year Kohl’s, which has otherwise been struggling, said sales at its Sephora shop-in-shops topped $1.4 billion in 2023 and that it would continue to expand the concept.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleJax Taylor Gets More Candid Than Ever About His Sex Life: “Late Bloomer” | Bravo TV Official Site
    Next Article The Weekly Closeout: Vera Bradley sells Pura Vida and Edible Brands enters the hemp industry

    Related Posts

    Can One Person Run a Billion-Dollar Store?

    June 8, 2025

    eBay Changes ‘Budget Pacing’ for Priority Ad Campaigns

    June 7, 2025

    Signet Jewelers sales up 2% in Q1 earnings results

    June 7, 2025

    Dollar General raises sales outlook, plots next steps for ecommerce and retail media

    June 7, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Finance & Investment
    5 Mins Read

    Catching Falling Knives? Smart Strategies for Buying Stocks in a Downturn. | The Motley Fool

    As stock prices decline, you may feel as if you’re at the world’s biggest sale.…

    One of the World’s Greatest Wine Collectors Is Auctioning Off Prized Bottles

    June 9, 2025

    Gia Giudice Explains Why She’s Planning to Move Out of Her Family’s New Jersey Home: “It’s a Lot” | Bravo

    June 8, 2025

    I Struck Gold With This Viral Tiktok Video Where Travelers Reveal the Comfiest Walking Sandals—From $54

    June 8, 2025
    Top
    Finance & Investment
    5 Mins Read

    Catching Falling Knives? Smart Strategies for Buying Stocks in a Downturn. | The Motley Fool

    As stock prices decline, you may feel as if you’re at the world’s biggest sale.…

    One of the World’s Greatest Wine Collectors Is Auctioning Off Prized Bottles

    June 9, 2025

    Gia Giudice Explains Why She’s Planning to Move Out of Her Family’s New Jersey Home: “It’s a Lot” | Bravo

    June 8, 2025
    Our Picks
    Finance & Investment
    5 Mins Read

    Catching Falling Knives? Smart Strategies for Buying Stocks in a Downturn. | The Motley Fool

    As stock prices decline, you may feel as if you’re at the world’s biggest sale.…

    Luxury Goods & Services
    8 Mins Read

    One of the World’s Greatest Wine Collectors Is Auctioning Off Prized Bottles

    This story is from an installment of The Oeno Files, our weekly insider newsletter to…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version