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    Home - Luxury Goods & Services - Lamborghini breaks $3B in revenue in 2024
    Luxury Goods & Services

    Lamborghini breaks $3B in revenue in 2024

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    Lamborghini breaks B in revenue in 2024
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    Personalization services, the latest sports cars and fashion accessories are all included in the showroom and dealership. Image credit: Lamborghini

    Italian automaker Lamborghini is posting record annual sales figures.

    Setting new benchmarks with its financial performance in 2024, the brand surpassed 3.09 billion euros, or $3.35 billion at current exchange, in revenue for the first time. Global deliveries also hit a new high, with 10,687 vehicles shipped last year, marking a 5.7 percent increase from 2023.

    “Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini,” said Stephan Winkelmann, chairman and CEO of Lamborghini, in a statement.

    “Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand,” Mr. Winkelmann said. “These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation.”

    Driving sustained growth
    Lamborghini’s leadership credits the results to the strength of Lamborghini’s fully revamped model lineup.

    Over the past 18 months, the automaker launched three new vehicles, including the Revuelto, its first high-performance electrified vehicle, the Urus SE Super SUV and the Temerario supercar, unveiled during Monterey Car Week 2024.

    The automaker has also expanded its workforce (see story) by 30 percent over two years, adding 1,000 employees to support production innovation and sustainability efforts.

    PLACE The Italian automaker is posting record annual sales figures. Image credit: Lamborghini

    “The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands,” said Paolo Poma, managing director and CFO of Lamborghini, in a statement.

    “In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders.”

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