Resideo Technologies is placing a big bet on ecommerce to fuel its next phase of growth, and it’s already paying off.
The company’s wholesale distribution arm, ADI Global Distribution, is seeing record digital sales and increased margin contribution from its expanding online platforms. As Resideo CEO Jay Geldmacher put it, “Ecommerce is no longer a side channel — it’s a core part of our growth strategy, and ADI is leading the charge.”
In 2024, ADI’s ecommerce revenue grew 22% year over year, hitting an all-time high in daily digital sales.
“We’re seeing strong and sustained momentum across our digital platforms,” said Rob Aarnes, president of ADI Global Distribution. “Our investments in online shopping, mobile app functionality, and digital branch infrastructure are creating a seamless, omnichannel experience for our customers. We’re not just improving convenience — we’re unlocking real value for the business.”
That value is showing up in the numbers. ADI delivered $4.6 billion in net sales for the year, up 18% from 2023, including the integration of smart living company Snap One. Organic growth came in at 2% for the year, but Aarnes emphasized that the digital gains were structurally accretive to margin.
Resideo grows ecommerce via wholesale arm ADI
“Ecommerce is one of the most profitable parts of our business,” Aarnes said. “Every dollar that moves online improves our mix and strengthens the bottom line.”
Resideo’s broader financial results also reflect the strength of its digital initiatives. The company reported $6.76 billion in net revenue for 2024, an 8% increase from the prior year. It also generated $693 million in adjusted EBITDA, up 17% from 2023. Net income totaled $116 million, with adjusted earnings per share coming in at $2.29. Operating cash flow reached a record $444 million.
“We’re proud of how the company executed in 2024,” Geldmacher said. “We outperformed our guidance and set records in cash generation, but what excites me most is how our investments in digital and innovation are positioning us for long-term, sustainable growth.”
One of the most significant contributors to that digital momentum is the integration of Snap One. Acquired in mid-2024, Snap One brought a strong portfolio of smart products and a well-established dealer network. According to Aarnes, the integration has already exceeded expectations.
“We captured $17 million in run-rate synergies in just six months — 40% above our target,” he said. “More importantly, we’re seeing early success in cross-selling Snap’s exclusive brands through ADI’s broader digital infrastructure.”
Looking ahead to 2025, both Geldmacher and Aarnes expressed confidence in the trajectory of the business.
“We’re entering the year with real momentum,” Geldmacher said. “Digital isn’t just a trend for us — it’s part of our DNA now. We’re building an ecommerce engine that can scale globally, drive profitable growth, and deliver value to customers every day.”
Sign up
Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. And follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.
Favorite