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    Home - E-commerce & Retail - Shop Circle raises $60 million to accelerate U.S. AI B2B expansion
    E-commerce & Retail

    Shop Circle raises $60 million to accelerate U.S. AI B2B expansion

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    Shop Circle raises  million to accelerate U.S. AI B2B expansion
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    Shop Circle has closed a $60 million funding round aimed at accelerating its U.S. expansion and product development.

    The round was led by Nextalia Ventures, with participation from Endeavor Catalyst, i80 Group, and existing investors including QED Investors and NFX.

    Headquartered in London with a growing U.S. customer base, Shop Circle delivers operational and commerce software services to over 120,000 businesses globally. The company has posted 110% year-over-year revenue growth and sustained profitability for the past two years. Shop Circle is a provider of AI-powered B2B software tools.

    How Shop Circle plans to use its new funding

    With this funding, Shop Circle plans to scale its footprint in North America through targeted acquisitions and expanded go-to-market efforts. It recently acquired Aiden, an AI-driven guided selling platform used by U.S. and international enterprises such as LG and Intersport. The acquisition marks a strategic shift toward a broader, platform-agnostic software portfolio.

    “The U.S. is a key growth market for us,” said Luca Cartechini, CEO and co-founder. “This investment allows us to deepen our presence, enhance product innovation, and support more American businesses with integrated AI tools.”

    The company’s product suite, including brands like CartHook, HulkApps, and Wholesale Helper, already serves a wide range of U.S.-based SMBs and mid-market enterprises. Its software tools enable personalized marketing, logistics optimization, and business intelligence, increasingly powered by embedded AI capabilities.

    Francesco Canzonieri, CEO of Nextalia, noted Shop Circle’s “clear vision for scaling AI infrastructure in enterprise software.” Meanwhile, Endeavor Catalyst partner Allen Taylor said the firm’s growth signals “real potential to become a dominant player in the U.S. B2B software landscape.”

    Shop Circle aims to double revenue again in the next 12 months, with a strong focus on the U.S. as a primary engine for growth.

    Sign up

    Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. And follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube. 

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