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    Home - Business & Entrepreneurship - 100 Years of ‘The Great Gatsby’: Where to Celebrate the Iconic Novel’s Centennial
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    100 Years of ‘The Great Gatsby’: Where to Celebrate the Iconic Novel’s Centennial

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    100 Years of ‘The Great Gatsby’: Where to Celebrate the Iconic Novel’s Centennial
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    The Great Gatsby, 1925

    Maintaining relevance after 100 years in the public consciousness is no small feat, but that’s exactly what the American novel The Great Gatsby by F. Scott Fitzgerald has managed to do. First published by Charles Scribner’s Sons on April 10, 1925, it initially received mixed reviews and was a commercial failure. As this now-beloved novel celebrates its centennial, how did it finally find an audience and what are its most-enduring themes? Also, here’s to maybe catch a bit of the bash.

    From failure to required reading

    Fitzgerald died in 1940 from a heart attack thinking he had failed as a writer. What he didn’t know was that Gatsby had been chosen by the Council on Books in Wartime as one of the titles to be distributed to WW II soldiers waiting in army barracks to eventually be shipped overseas—and it clearly had a massive trickle-down effect.

    The soldiers identified with the character of Jay Gatsby and the themes of disillusionment and loss. This newfound popularity made literary critics take a second look. The book would find its way onto college syllabuses and later become required reading for high schools. It also inspired adaptations in various cultural mediums, such as musicals, movies, ballets, and more.

    Enduring themes

    The story is told through the eyes of Nick Carraway, a World War I veteran and Yale graduate, who moves from the Midwest to Long Island where he meets the enigmatic, flashy, “self-made” millionaire Jay Gatsby. Gatsby is famous for throwing extravagant parties at his Long Island mansion, embodying the Jazz Age and raucous Roaring Twenties, in hopes that his ex, Daisy Buchanan, will attend. The fact that she is already married to Tom Buchanan, a violent Yale graduate who comes from old money, doesn’t stop Gatsby’s obsessive pursuit. But with all that extravagance, illicit alcohol (this was the Prohibition, after all) and unrequited love, tensions are sure to boil over with deadly consequences.
    This short novel explores themes of class, the dark truth of the American Dream, corruption, and obsession. A hundred years later, the ’20s of a new century don’t feel all that different from its predecessor, the 1920s.

    Here’s how book lovers can celebrate

    In Gatsby celebrations (and real estate!), location is the thing. If you find yourself in or near Fitzgerald’s birthplace of St. Paul, Minnesota, head over to the Minnesota History Center. On April 10, from 1 p.m. to 7 p.m. local time (CT), a live reading of the novel is scheduled, featuring a variety of readers. Also at the Center is an exhibit, That’s My Middle West: F. Scott Fitzgerald’s St. Paul, which showcases artifacts from Fitzgerald’s early life along with Gatsby memorabilia, and runs through May 31.

    Princeton University, Fitzgerald’s alma mater, is also celebrating Gatsby’s centennial and its favorite son throughout the month. A special exhibit at the Firestone Library called Living Forever: The Archive of The Great Gatsby opens April 10. A roundtable discussion titled “What’s So Great About The Great Gatsby?” will be held April 28.

    New York City, the setting of much of Gatsby, couldn’t let this 100th birthday go without a toast or two. The Empire State Building is turning green in commemoration, a nod to the glowing green light on Daisy’s dock that Gatsby gazes at from his lawn across the bay. Broadway is home to the 2023 Tony Award-winning musical adaptation of the novel. On April 10, the cast will have a special toast with audience members being gifted a special anniversary collector’s item souvenir. Also, the Midtown bar Oscar Wilde is throwing an all-day Gatsby-themed soirée, replicating the Roaring Twenties, with lots of music (DJ, 6 p.m. to 11 p.m.) and extravagant cocktails.

    If you can’t make it to any of these locations. never fear, old sport. Throw your own Gatsby movie night. Jack Clayton’s 1974 offering starring Robert Redford in the title role is available to rent on Amazon with the MGM add-on. No add-ons needed to rent the 2013 Baz Luhrmann flick starring Leonardo DiCaprio. Pop some bottles and step into the Jazz Age. Maybe Fitzgerald will feel the long-sought admiration from his grave in Rockville, Maryland. 




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