Close Menu
Global News HQ
    What's Hot

    Hong Kong’s Upcoming Stablecoin Rules to Shake Up US Dollar Dominance, Deter Bigger Players – Decrypt

    June 30, 2025

    Wordle today: Answer, hints for June 30, 2025

    June 30, 2025

    The Trade Desk: Strong Buy On Kokai’s Transformative Impact (NASDAQ:TTD)

    June 30, 2025
    Recent Posts
    • Hong Kong’s Upcoming Stablecoin Rules to Shake Up US Dollar Dominance, Deter Bigger Players – Decrypt
    • Wordle today: Answer, hints for June 30, 2025
    • The Trade Desk: Strong Buy On Kokai’s Transformative Impact (NASDAQ:TTD)
    • A NYC Heat Wave and 100+ Degrees In Vegas Were No Match for This Tinted Sunscreen
    • Warren Buffett’s Largest Donation Ever Reveals a Lesson Every Leader Should Learn
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • Hong Kong’s Upcoming Stablecoin Rules to Shake Up US Dollar Dominance, Deter Bigger Players – Decrypt
    • Wordle today: Answer, hints for June 30, 2025
    • The Trade Desk: Strong Buy On Kokai’s Transformative Impact (NASDAQ:TTD)
    • A NYC Heat Wave and 100+ Degrees In Vegas Were No Match for This Tinted Sunscreen
    • Warren Buffett’s Largest Donation Ever Reveals a Lesson Every Leader Should Learn
    • H1 2025 Hacks Hit $2.1B Record, Led by North Korean Actors: Report
    • One of the World’s Largest Alcohol Companies Isn’t Giving Up on Wine
    • SCOTUS Decision on Nationwide Injunctions: Trump v. Casa and Its Impact on Federal Litigation
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - E-commerce & Retail - Target debuts exclusive home collection with Parachute
    E-commerce & Retail

    Target debuts exclusive home collection with Parachute

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Target debuts exclusive home collection with Parachute
    Share
    Facebook Twitter LinkedIn Pinterest Email


    This audio is auto-generated. Please let us know if you have feedback.

    Dive Brief:

    • Continuing to expand its merchandise assortment, Target is launching an exclusive collection of products with home brand Parachute, according to a Wednesday blog post from the retailer.
    • The collection — called Parachute for Target — launches online and in nearly 90 stores on Sunday, featuring over 200 bedding and bath linens. 
    • The collection’s pricing ranges from $12 to $199, with most items under $90, per Target. Parachute’s products tend to be higher priced, with a range roughly from $19 for a plush organic cotton washcloth to $459 for a linen duvet cover set.

    Dive Insight:

    The new collaboration is the latest in a series of assortment announcements from Target, and comes as Parachute makes changes to its own physical footprint. 

    “Together, we’re focused on delivering on-trend newness, and you can’t get more on trend than Parachute’s luxurious bedding — at only-at-Target prices,” Jill Sando, Target’s chief merchandising officer of apparel and accessories, home and hardlines, said in a statement. “Parachute for Target is giving our guests another great bedding option, and it’s helping build on our legacy of being first-to-mass with beloved national brands.”

    In its post, Target flagged that this release adds to its growing bedding offerings, which include owned and exclusive brands like Room Essentials, Threshold, Hearth and Hand with Magnolia and Casaluna.

    As Target continues to deal with consumer backlash after it changed some DEI initiatives, the retailer is hyper-focused on its multiyear merchandising revamp strategy. This has included the relaunch of private labels — such as Up&Up and Auden — last year, as well as the debut of new private brands such as the fresh flowers label, Good Little Garden, earlier this week. 

    For Parachute, the move is a venture into a more mass audience, but it isn’t the first collaboration with a larger retailer. The home brand, founded by Ariel Kaye, launched an exclusive collection with Crate and Barrel in 2021. The line was a limited six-month run, which included exclusive product designs and Parachute’s mattresses.

    Parachute expanded its home offerings into furniture starting in 2021 with bed frames. The brand expanded into living room furniture (such as sofas and chairs) in October of 2022 and set a goal to open its 30th store by the end of that year. 

    It marked the opening of its 26th physical location in May of 2023 with a 3,400-square-foot flagship store in the Flatiron District of New York City. 

    But Parachute has seemingly shuttered many of these locations since then, with plans to close the Flatiron location, according to a customer service representative from the brand’s website live chat. Parachute’s website currently lists 15 locations. 

    Additionally, the brand’s website currently does not list any sofas, chairs or bed frames for sale. Parachute’s website still offers mattresses for sale. The brand did not immediately reply to requests for comment from Retail Dive.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleThe Future of SCOTUSblog – SCOTUSblog
    Next Article Vitamin D and Diabetes: What to Know

    Related Posts

    What’s Worse than Lost FBA Inventory? When Amazon Finds It

    June 30, 2025

    7 Ways to Prep for Holiday Selling

    June 29, 2025

    eBay Smells Opportunity in EU’s Digital Product Passport Mandate

    June 29, 2025

    Q&A: How Dubai South is expanding ecommerce in the region

    June 28, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Cryptocurrency & Blockchain
    3 Mins Read

    Hong Kong’s Upcoming Stablecoin Rules to Shake Up US Dollar Dominance, Deter Bigger Players – Decrypt

    In brief New rules are set to take effect in August, requiring licenses for fiat-referenced…

    Wordle today: Answer, hints for June 30, 2025

    June 30, 2025

    The Trade Desk: Strong Buy On Kokai’s Transformative Impact (NASDAQ:TTD)

    June 30, 2025

    A NYC Heat Wave and 100+ Degrees In Vegas Were No Match for This Tinted Sunscreen

    June 30, 2025
    Top
    Cryptocurrency & Blockchain
    3 Mins Read

    Hong Kong’s Upcoming Stablecoin Rules to Shake Up US Dollar Dominance, Deter Bigger Players – Decrypt

    In brief New rules are set to take effect in August, requiring licenses for fiat-referenced…

    Wordle today: Answer, hints for June 30, 2025

    June 30, 2025

    The Trade Desk: Strong Buy On Kokai’s Transformative Impact (NASDAQ:TTD)

    June 30, 2025
    Our Picks
    Cryptocurrency & Blockchain
    3 Mins Read

    Hong Kong’s Upcoming Stablecoin Rules to Shake Up US Dollar Dominance, Deter Bigger Players – Decrypt

    In brief New rules are set to take effect in August, requiring licenses for fiat-referenced…

    Technology & Gadgets
    3 Mins Read

    Wordle today: Answer, hints for June 30, 2025

    Oh hey there! If you’re here, it must be time for Wordle. As always, we’re…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version