Located at 130 Newbury Street, the label has unveiled its latest storefront, marking its fifth retail debut in the past year. Image courtesy of Pratesi
Italian linens brand Pratesi is now open for business in a new locale.
Located at 130 Newbury Street in Boston, the label has unveiled its latest storefront, marking its fifth retail debut in the past year. Welcoming the city’s interior design community aside luxury clients, the boutique will serve as a destination for rediscovery, stocking signature collections and granting access to Pratesi’s bespoke product program.
“We are thrilled to bring Pratesi’s legacy of luxury and craftsmanship to Boston,” said Michelle Klein, CEO at Pratesi.
“Our new store on Newbury Street is designed to offer an unparalleled shopping experience, where clients can explore our iconic collections in a space that reflects the essence of Pratesi.”
Italian craftsmanship, contemporary aesthetic
Housed in a 19th-century brownstone, the boutique offers a warm, design-forward atmosphere that joins Italian craftsmanship with a contemporary aesthetic.
Custom parquet floors with travertine inlays, hand-rubbed teak and Pratesi’s classic orange suedes appear alongside cream leather and lattice detailing, the layout reflective of the brand’s commitment to quality and artistry.
Pratesi’s new boutique the boutique offers a warm, design-forward atmosphere that joins Italian craftsmanship with a contemporary aesthetic. Image courtesy of Pratesi
Also based in-store is a service that allows clients to work directly with Pratesi’s Italian atelier to create custom-made linens for homes, yachts, private aircraft and more, selecting from various sizes, embroidery and monogramming options.
The launch is part of a broader expansion strategy that sees Pratesi branching out in the United States and Europe, following recent flagship launches in Paris and Palm Beach, Florida (see story), and shop-in-shop openings at U.S. department store Bloomingdale’s 59th Street and South Coast Plaza hubs in New York City and Costa Mesa, California, respectively.
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