Founded in 2014 by husband-and-wife team Lara and Ben Mead, Varley is known for its elevated wardrobe staples, blending refined knitwear with outerwear, trousers, sweatshirts and active essentials for women. The 1,860-square foot-store’s concept, developed in collaboration with HÁM Interiors, utilizes natural materials, curated artwork and bespoke furniture to seamlessly blend the design aesthetics of London and Los Angeles, with a nod to New York City. The store, which showcases the full breadth of the brand’s contemporary leisurewear, is Varley’s second New York location, following the 2024 opening of its SoHo flagship.
Varley Madison Avenue