Close Menu
Global News HQ
    What's Hot

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6%

    June 9, 2025

    Ex-FCC Chair Ajit Pai is now a wireless lobbyist—and enemy of cable companies

    June 9, 2025

    Do Dryer Sheets Repel Mice? We Asked a Pest Expert What They Recommend Instead

    June 9, 2025
    Recent Posts
    • 2 Steady Dividends To Sleep Well At Night, Yields Up To 6%
    • Ex-FCC Chair Ajit Pai is now a wireless lobbyist—and enemy of cable companies
    • Do Dryer Sheets Repel Mice? We Asked a Pest Expert What They Recommend Instead
    • How to get the most out of Google’s free AI Studio
    • Report: Shein and Reliance Doubling Down on India-made Fashion
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • 2 Steady Dividends To Sleep Well At Night, Yields Up To 6%
    • Ex-FCC Chair Ajit Pai is now a wireless lobbyist—and enemy of cable companies
    • Do Dryer Sheets Repel Mice? We Asked a Pest Expert What They Recommend Instead
    • How to get the most out of Google’s free AI Studio
    • Report: Shein and Reliance Doubling Down on India-made Fashion
    • How customer-centric is your packaging?
    • 3 Top Energy Stocks to Buy Without Hesitation in June | The Motley Fool
    • The best gaming mouse in 2025
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - E-commerce & Retail - How to Track Visibility in GenAI Platforms
    E-commerce & Retail

    How to Track Visibility in GenAI Platforms

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    How to Track Visibility in GenAI Platforms
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Keyword rank tracking was once an essential search engine optimization tactic. But consumers are increasingly searching on generative AI platforms, which do not disclose prompt data, such as words and phrases.

    And genAI responses are highly dynamic and personalized. A site may come up as an answer to an initial prompt or, alternatively, in a follow-up.

    How can brands evaluate visibility in AI-driven answers against competitors and adjust strategy accordingly?

    There are no good answers.

    Yet new software solutions are attempting to address the need in various ways.

    Knowatoa

    Knowatoa is an AI visibility analysis tool with two primary components:

    • Crawlability status is a rough equivalent of Search Console for various genAI bots. It checks whether AI bots can access and crawl your site (based on the robots.txt file and hosting settings).
    • Visibility analysis scrutinizes your presence in answers on ChatGPT, Claude, Meta AI, and Perplexity.

    To use, create an account and enter your domain. The tool will pull keywords (from third-party providers such as Semrush) and use them to generate commercial intent prompts, those that could trigger product or company responses.

    Users can then review the prompts and add or delete according to their marketing approach. Users then create a project to collect answers to the prompts from the AI platforms.

    The ensuing report resembles a rank tracking tool, allowing you to see which responses include your brand and where. It also discloses the exact answers to a given prompt.

    Knowatoa generates prompts from users’ keywords to see which responses include the users’ brands. Click image to enlarge.

    The tool also provides a question analysis based on your keywords that includes intent, category, and stage, such as “awareness” or “consideration.”

    Knowatoa is free to register and obtain an initial analysis. Paid plans start at $49 per month.

    Screenshot of a Knowatoa question analysis.

    Knowatoa’s question analysis includes intent, category, and stage, such as “awareness” or “consideration.” Click image to enlarge.

    Essio

    Essio is another premium AI visibility tool with a more generic and visual approach. It provides users with a visibility score across multiple AI platforms, but it doesn’t show which prompts produce brand mentions.

    Screenshot of an Essio Visibility Score report

    Essio provides users with a visibility score across multiple AI platforms. Click image to enlarge.

    My favorite Essio feature is its listing of better-performing competitors, those included in answers for a user’s prompts.

    The most actionable part of the report is “influential” links, i.e., various URLs included in responses to your most relevant prompts. The report is handy for reverse engineering the process — responses vs. prompts.

    Essio’s pricing starts at $75 per month. To me, it suits large brands that seek a broad overview of their AI visibility.

    Screenshot of a top source by search report, showing influential souces.

    Essio’s report for “influential sources” is handy for reverse engineering prompts. Click image to enlarge.

    Waikay

    Waikay checks the training data of ChatGPT, Gemini, Perplexity, and Claude to ascertain what they know about your brand and competitors.

    Screenshot of a brand overview report for the various genAI platforms

    Waikay checks ChatGPT, Gemini, Perplexity, and Claude to ascertain what they know about your brand and competitors. Click image to enlarge.

    Waikay identifies concepts your brand is associated with and tracks “knowledge gaps,” i.e., topics associated with your competitors but not your brand.

    Users can rerun reports to see how the training data and missing concepts are evolving for their brands with the addition of new content. Users can create a report on any knowledge gap and receive content topics and ideas.

    Waikay runs automated monthly reports to track how users’ content marketing efforts impact AI training data.

    Waikay offers a “brand report” for free. Paid plans start at $19.95 per month.

    Screenshot of a Waikay Knowledge Map

    Waikay’s AI Knowledge Map identifies topics associated with your competitors but not your brand. Click image to enlarge.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleHow Duolingo Aims to Diversify Beyond Language Learning
    Next Article What to Expect in the Rest of This Year’s Job Market

    Related Posts

    How customer-centric is your packaging?

    June 9, 2025

    Walmart Pursues Used Luxury Fashion, from Rolex to Gucci

    June 8, 2025

    Can One Person Run a Billion-Dollar Store?

    June 8, 2025

    eBay Changes ‘Budget Pacing’ for Priority Ad Campaigns

    June 7, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Finance & Investment
    1 Min Read

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6%

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6% Source link

    Ex-FCC Chair Ajit Pai is now a wireless lobbyist—and enemy of cable companies

    June 9, 2025

    Do Dryer Sheets Repel Mice? We Asked a Pest Expert What They Recommend Instead

    June 9, 2025

    How to get the most out of Google’s free AI Studio

    June 9, 2025
    Top
    Finance & Investment
    1 Min Read

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6%

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6% Source link

    Ex-FCC Chair Ajit Pai is now a wireless lobbyist—and enemy of cable companies

    June 9, 2025

    Do Dryer Sheets Repel Mice? We Asked a Pest Expert What They Recommend Instead

    June 9, 2025
    Our Picks
    Finance & Investment
    1 Min Read

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6%

    2 Steady Dividends To Sleep Well At Night, Yields Up To 6% Source link

    Technology & Gadgets
    2 Mins Read

    Ex-FCC Chair Ajit Pai is now a wireless lobbyist—and enemy of cable companies

    “DoD is concerned about the high possibility that non-Federal users will not adhere to the…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version