Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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”,”iv”:”a43b5617c462b471d061f993cfc45d04″,”s”:”317e94c806d48e3e”}
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