Uber Technologies, Inc. and 1-800-Flowers.com, Inc. announced an expansion of their partnership, making flowers and gifts available on the Uber Eats app for Mother’s Day.
The move comes as 1-800-Flowers.com expects to deliver more than 17.8 million stems in total for the holiday.
1-800-Flowers.com is No. 60 in the Top 2000. The database is Digital Commerce 360’s ranking of the largest North American online retailers. There, it falls under the Flowers & Gifts category. Digital Commerce 360 projects 1-800-Flowers.com’s online sales will reach $1.53 billion in 2025.
How Mother’s Day flowers orders will work
A press release from Uber Eats noted that this collaboration builds on the companies’ existing relationship through Uber Direct. Uber Direct already handles same-day delivery for flower orders placed directly on 1-800-Flowers.com.
Customers in select markets can browse more than 300 participating 1-800-Flowers.com local florist partners. In addition, they can order from a curated selection of bouquets and gifts on Uber Eats, selecting on-demand and scheduled delivery. By summer, the brands expect more than 500 locations on the app.
“We’re always looking for new ways to deliver smiles, and this expanded partnership with Uber Eats helps us do just that,” said Jon Feldman, president of BloomNet at 1-800-Flowers.com. “With Mother’s Day around the corner, we’re excited to make it even easier for people to celebrate the important women in their lives with beautiful, high-quality arrangements delivered quickly and reliably.”
Emphasis on omnichannel convenience
Uber Eats touted the partnership as a convenience for customers.
“Whether you’re planning ahead or sending something special last-minute, Uber Eats is here to make meaningful gifting easier than ever,” said Hashim Amin, head of grocery and retail at Uber, North America. “We’re thrilled to build on our existing relationship with 1-800-Flowers and offer even more ways for customers to show they care — starting with this Mother’s Day.”
Uber Eats also announced this week a partnership with Family Dollar to provide delivery via Uber Eats. Uber Eats has been increasingly expanding its reach well beyond food. Over the past year they have expanded partnerships with Michaels and Home Depot.
A 2024 survey by Digital Commerce 360 and Saddle Creek Logistics Services of 1,000 shoppers found that Gen Z was the only cohort to prioritize delivery time over cost. Moreover, Gen Z was the most likely cohort to select one- or two-day delivery with a response rate of 41%.
Meanwhile, 38% checked same-day delivery as an option they like to use. In that context, it should come as no surprise that DoorDash, Instacart, Uber Eats and similar services have been expanding their families of partners over the past year.
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