Sunday, June 15, 2025, is Father’s Day in the U.S. and an important retail holiday. So why not focus your June content marketing on dads?
Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers. It’s foundational for marketing on search engines, generative AI platforms, social media sites, and lifecycle engagement.
Unfortunately, content marketing requires a seemingly insatiable demand for new or updated articles, posts, videos, and podcasts. Here are five content marketing ideas — all related to Father’s Day — that your company can use for June 2025.
Father’s Day Behind the Scenes
Behind-the-scenes content humanizes a business and builds trust.
As your business prepares for Father’s Day, consider sharing that activity through articles, videos, and social media posts.
For example, produce an article about how your team selects products, and address items sourced for Father’s Day. Or, if your company sells print-on-demand products, make a video showing your design team at work. How do they generate design ideas? How do they create those designs? Any funny designs?
Behind-the-scenes content works well for several reasons. It can humanize a brand and thereby build trust and authenticity. It can differentiate products, emphasizing the work that goes into them. And it can address shopper concerns by explaining processes, choices, and even quality.
How-to Guides
A teenager making dinner for dad is a fun Father’s Day gift.
Sometimes, the best gift for a dad on Father’s Day is providing a service or doing a task.
Think of it as chore coupons children sometimes give parents. The child draws a Father’s Day card and includes hand-made coupons “redeemable” for chores.
Taking the idea a step further, content marketers can develop how-to guides describing how to complete a task or offer a service as a Father’s Day present. The guide should be closely related to the products a store sells.
For example, an online store that sells cleaning supplies might publish a how-to guide for scrubbing a barbeque grill for dad. An automotive shop could offer a guide for vehicle waxing, and a kitchen supply shop could provide a guide for teens to make dinner for dad.
Take some inspiration from these articles.
Interactive Gift Ideas
AI-generated code has made interactive content creation much easier.
Use artificial intelligence to generate an interactive quiz — “What Kind of Dad Do I Have?” — that suggests gifts.
For example, an online shop specializing in wines from Italy could prompt the AI with something like this:
Generate a JavaScript gift recommendation tool for my online shop specializing in value Italian wines.
The tool should start with a form asking users several questions about their dad, including favorite foods, cocktails, etc. The tool should then recommend three wines that would make excellent Father’s Day gifts.
The JavaScript needs to be self-contained for embedding in a Shopify store.
You might even ask the AI to integrate a live product feed via Shopify’s Storefront API or to include product images.
The script will likely not be perfect initially, but a development team could have the interactive guide up in no time.
Father’s Day Checklist
A checklist for planning a Father’s Day golf outing could include product recommendations.
Checklists are actionable, easy to read, and problem-solving. They save time when performing a task.
Content marketers can use checklists in blog posts, email newsletters, or video scripts. Father’s Day checklists should be particular to the products a shop sells, and can focus on entertainment, utility, or driving sales.
For example, an online golf retailer might publish “The Golf Checklist for Dads Who Play to Win.”
Whether an article or video, the checklist could start with a section celebrating a golf-loving dad. Next, a series of check box items focuses on a Father’s Day golf outing, such as:
- Upgraded gear,
- Stylish apparel,
- Outdoor essentials,
- T-time reservation,
- Gift card.
Each item might include a short description and a few recommended products.
Father’s Day Trivia
Put a smile on dad’s face with a little Father’s Day trivia.
Trivia, fun facts, or “did you know” content can be a top-of-the-funnel tactic to attract visitors or encourage social media engagement.
Here, content marketers produce content such as a listicle titled “10 Surprising Father’s Day Facts.” It might include when Father’s Day was officially recognized in the United States (1972).
Next, take each trivia item and produce a short video for YouTube, Instagram, or similar. In the video’s comments, link back to the original article.