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    Home - Luxury Goods & Services - Olaplex Sales Continue to Slide
    Luxury Goods & Services

    Olaplex Sales Continue to Slide

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    Olaplex Sales Continue to Slide
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    Olaplex’s net sales declined 1.9 percent to $97 million in the quarter ending March 31, 2025, the company reported Thursday.

    The specialty retail channel was a bright spot, generating $38.6 million in sales — a 12 percent increase year-over-year. However, those gains were offset by continued declines in the brand’s professional and direct-to-consumer channels, which fell 10.9 percent and 7.2 percent, respectively.

    The prestige hair care company posted net income of $0.5 million, a steep drop from $7.7 million in the same quarter of 2024. Still, Olaplex maintained its full-year guidance and expects net sales between $410 million and $430 million in 2025.

    “We had a solid start to the year, as the quarter marked continued progress on our transformation … with first-quarter sales coming in ahead of our expectations,” said Amanda Baldwin, Olaplex’s chief executive, in a statement.

    Learn more:

    The Architect of Olaplex’s Turnaround

    Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.



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