Close Menu
Global News HQ
    What's Hot

    XRP Price Risks Plummeting Below $2 As Sellers Take Control

    June 8, 2025

    Diane von Furstenberg Fall 2025 Ready-to-Wear Collection

    June 7, 2025

    Why is My Lawn Mower Smoking? 

    June 7, 2025
    Recent Posts
    • XRP Price Risks Plummeting Below $2 As Sellers Take Control
    • Diane von Furstenberg Fall 2025 Ready-to-Wear Collection
    • Why is My Lawn Mower Smoking? 
    • Four Seasons Hotel Seoul review – The Points Guy
    • The Verge’s 2025 Father’s Day gift guide
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • XRP Price Risks Plummeting Below $2 As Sellers Take Control
    • Diane von Furstenberg Fall 2025 Ready-to-Wear Collection
    • Why is My Lawn Mower Smoking? 
    • Four Seasons Hotel Seoul review – The Points Guy
    • The Verge’s 2025 Father’s Day gift guide
    • More Colorado Workplaces Are Becoming Safe Spaces for Employees in Recovery
    • RxSight Stock: Valuation Blowout Creates Opportunity (NASDAQ:RXST)
    • Airstream’s new Frank Lloyd Wright trailer is a match made in midcentury heaven
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - Business & Entrepreneurship - Pinterest CEO Says AI Helped Revenue Grow By 16% | Entrepreneur
    Business & Entrepreneurship

    Pinterest CEO Says AI Helped Revenue Grow By 16% | Entrepreneur

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Pinterest CEO Says AI Helped Revenue Grow By 16% | Entrepreneur
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Pinterest CEO Bill Ready says AI deserves credit for the “healthy” results the social media company reported on Thursday.

    For the first quarter of the year, ending March 31, Pinterest’s global revenue was $855 million, a 16% year-over-year increase, while global monthly active users increased 10% year-over-year to 570 million users. In the U.S. and Canada, revenue grew by 12% to reach $663 million.

    “Our business, including our top-line revenue growth, remains healthy,” Ready stated on an earnings call.

    Ready said that Pinterest’s use of AI to tailor the user experience helped set it apart from competitors. He called Pinterest a “shopping destination” with 85% of its monthly users tapping into the app on mobile, a 10% increase from 2022.

    Related: 4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog

    “Our ability to leverage AI to personalize our users’ experience is a key differentiator and has enabled us to find our best product market fit in years,” Ready explained.

    Pinterest CEO Bill Ready. Photo by PATRICK T. FALLON/AFP via Getty Images

    Ready stated that AI helped drive “deeper engagement” among users through personalized recommendations that factor in more user signals, like what they click on. AI has enabled Pinterest to generate more revenue and become “a vital partner” for advertisers, Ready said.

    Pinterest makes money by selling promoted pins or posts to advertisers. It also has a “buy it” button that allows users to purchase products straight from Pinterest instead of a separate site. The company has been using AI in some capacity since 2016.

    Ready also said on the earnings call that Pinterest is using its AI to better understand users and predict ads that are best suited to them. The company has seen a 4% increase in click-through rates with these AI-recommended ads.

    Ready added that another one of Pinterest’s “core differentiators” is its visual search feature, which resonates with the company’s “largest and fastest growing” user base: Gen Z (born from 1997 to 2012). Pinterest is tasked with matching search queries with content from its library of billions of pins, and it is using its AI to help personalize search results.

    Related: Is ChatGPT Search Better Than Google? I Tried the New Search Engine to Find Out.

    Pinterest announced earlier this week that it is releasing new AI-powered visual search tools for women’s fashion content in the U.S., Canada, and the U.K., with plans to expand to more categories. The tools allow users to search for clothes without words, by selecting elements within a picture, like a pair of shoes or a particular color.

    Pinterest was founded in 2010 and operates like a virtual pinboard that users can curate with images, videos, recipes, and other content. It is one of the largest social media sites in the world, with over 89 million U.S. users.

    Pinterest CEO Bill Ready says AI deserves credit for the “healthy” results the social media company reported on Thursday.

    For the first quarter of the year, ending March 31, Pinterest’s global revenue was $855 million, a 16% year-over-year increase, while global monthly active users increased 10% year-over-year to 570 million users. In the U.S. and Canada, revenue grew by 12% to reach $663 million.

    “Our business, including our top-line revenue growth, remains healthy,” Ready stated on an earnings call.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



    Source link

    Business News CEOs News and Trends Pinterest revenue Science & Technology
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleBryan Cranston’s Former SoCal Beach House Can Be Yours for $8 Million
    Next Article Formaldehyde in Beauty Products for Women of Color Raises New Concerns

    Related Posts

    More Colorado Workplaces Are Becoming Safe Spaces for Employees in Recovery

    June 7, 2025

    Airstream’s new Frank Lloyd Wright trailer is a match made in midcentury heaven

    June 7, 2025

    Understanding What Is Bootstrapping and How It Drives Business Success

    June 7, 2025

    Build a Profitable One-Person Business That Runs Itself — with These 7 AI Tools | Entrepreneur

    June 7, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Cryptocurrency & Blockchain
    3 Mins Read

    XRP Price Risks Plummeting Below $2 As Sellers Take Control

    Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by…

    Diane von Furstenberg Fall 2025 Ready-to-Wear Collection

    June 7, 2025

    Why is My Lawn Mower Smoking? 

    June 7, 2025

    Four Seasons Hotel Seoul review – The Points Guy

    June 7, 2025
    Top
    Cryptocurrency & Blockchain
    3 Mins Read

    XRP Price Risks Plummeting Below $2 As Sellers Take Control

    Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by…

    Diane von Furstenberg Fall 2025 Ready-to-Wear Collection

    June 7, 2025

    Why is My Lawn Mower Smoking? 

    June 7, 2025
    Our Picks
    Cryptocurrency & Blockchain
    3 Mins Read

    XRP Price Risks Plummeting Below $2 As Sellers Take Control

    Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by…

    Luxury Goods & Services
    2 Mins Read

    Diane von Furstenberg Fall 2025 Ready-to-Wear Collection

    Looking through the clothes in the Diane Von Furstenberg resort collection, one word kept coming…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version