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    Home - E-commerce & Retail - Winsupply pushes ecommerce and AI strategy forward
    E-commerce & Retail

    Winsupply pushes ecommerce and AI strategy forward

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    Winsupply pushes ecommerce and AI strategy forward
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    Winsupply Inc. is ramping up its digital transformation in 2025, advancing its ecommerce strategy and artificial intelligence capabilities on the heels of a record revenue year in 2024.

    The Dayton, Ohio-based distributor reported over $6 billion in revenue for 2024, up 12.5% year over year, with net income rising 9.3% as the company leans further into technology and targeted expansion.

    To kick off the year, Winsupply deepened its investment in digital infrastructure by acquiring a minority stake in Mined XAI, a Dayton-based artificial intelligence company specializing in Explainable AI (XAI). The deal builds on a three-year collaboration between the two firms. They designed it to support smarter supply chain forecasting, enhanced purchasing decisions, and more predictive ecommerce functionality.

    “Our investment in Mined XAI represents a significant step forward in our commitment to leveraging cutting-edge technology to better serve our customers and streamline our operations,” said Jeffrey M. Dice, president of Winsupply Inc. “This partnership will enable us to harness the power of AI to make more informed decisions across our supply chain and ecommerce platforms.”

    Winsupply ecommerce revenue in 2024

    Ecommerce accounted for approximately 15% of Winsupply’s total revenue in 2024. Dice said the company expects digital sales to expand as it continues modernizing its online platforms and back-end systems.

    The XAI integration will allow Winsupply to layer in:

    • More responsive and customer-specific inventory models
    • Predictive analytics
    • Data-driven purchasing insights

    Alongside its digital investments, Winsupply announced the acquisition of Industrial Sales Co. The distributor is Kansas-based and focuses on landscape and utility infrastructure products. The deal, completed in early May, marks the company’s first acquisition of 2025. It also underscores its broader strategy to strengthen regional operations in high-growth segments like waterworks, civil construction, and public infrastructure.

    “The acquisition of Industrial Sales Co. aligns with our strategic vision to expand our presence in key markets,” Dice said. “Their expertise in landscape and utility infrastructure products complements our existing offerings and positions us for continued growth in the Midwest region.”

    Together, the Mined XAI investment and Industrial Sales acquisition reinforce Winsupply’s twin priorities of innovation and expansion. It signals that the distributor is positioning itself not only for more efficient operations but also for a larger share of the digitally driven construction and industrial supply market.

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    Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube. 

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