Expedia Group has announced a broad expansion of its B2B technology platform, introducing new APIs, artificial intelligence tools, and advertising capabilities.
Through the new features, it aims to making travel planning more efficient for partners and more intuitive for consumers. Expedia unveiled the developments during its annual Explore event. They reflect Expedia’s focus on supporting industry partners while adapting to the growing role of generative AI in consumer behavior.
Central to the announcement is the rollout of a new set of APIs that Expedia designed to give B2B partners more control over travel packaging and operations. The new APIs are currently in use or being piloted across several areas of the travel ecosystem. They enable streamlined access to inventory and services for cars, activities, travel insurance, and air travel. The car API includes inventory from more than 110 brands in 190 countries and territories, with exclusive access to 43 providers.
Expedia APIs for B2B
The Expedia activities API connects partners to over 170,000 bookable experiences worldwide. A new insurance API, initially available on Expedia’s TAAP platform for travel agents, integrates trip protection into the booking process. And an air travel API, which Expedia expects to launch soon, will allow for more integrated air and lodging packages.
Expedia’s Private Label Solutions segment provides white-label travel infrastructure to global brands. And it’s at the center of this technology expansion. The company delivered more than 135 million room nights globally in 2024. And Expedia expects its API integrations to drive additional engagement and growth.
According to Expedia, it designed these developments not only to expand inventory access but also to reduce friction in the travel planning and booking process for its partners.
To further reduce inefficiencies, Expedia also introduced a Reservation Management API for hoteliers. This tool is intended to help hotel partners manage bookings, payments, and customer service directly within their own platforms. Expedia estimates that the API could save partners up to 8 million hours and $120 million annually in operational costs by replacing manual workflows with automated solutions. Built with GraphQL, the API offers real-time issue resolution. It also aims to move the industry closer to what the company refers to as an “Autonomous Supply” model — where technology handles routine processes, freeing up time for higher-value work.
How Expedia is using generative AI
On the consumer-facing side, Expedia is introducing features that blend AI-powered discovery with everyday digital behaviors.
The company is launching a new experience called Trip Matching. It allows travelers to turn public Instagram reels into personalized travel itineraries. Users can share a reel with Expedia and receive recommendations tailored to the content, including destination suggestions and booking options. This feature is currently in beta, and Expedia has scheduled it for wider release in early June.
In parallel, Expedia is deploying an upgraded AI Agent within the Hotels.com app. This conversational assistant combines trip discovery, booking, and service into one interface. It offers travelers real-time pricing, reviews, and imagery based on their plans or existing bookings. The company is also integrating its services into broader technology ecosystems through partnerships with OpenAI Operator and Microsoft Copilot Actions. Also through the partnerships, it aims to align with the way consumers increasingly discuss and plan travel via generative AI platforms.
Expedia says it is also using internal AI tools to moderate and optimize video content, with its Artificial Creative Intelligence system reviewing and processing more than 400 videos per day to support personalized travel recommendations on a scale.
New Expedia advertising capabilities
Alongside these technological enhancements, Expedia Group Advertising, formerly known as Media Solutions, introduced new media capabilities to help partners connect with travelers during the preliminary stages of trip planning.
Advertisers can now access Expedia’s Sponsored Listings to promote visibility and engage audiences before they reach the booking phase. A new partnership with Beautiful Destinations allows partners to co-produce short-form content aimed at social media audiences, and offsite targeting through The Trade Desk gives advertisers the ability to use Expedia’s first-party data in campaigns outside of Expedia’s own platforms. The company also announced a new loyalty-focused ad product that allows destination marketing organizations to fund additional rewards for travelers booking in their regions.
Expedia Group operates some of the most well-known consumer travel brands, including Expedia, Hotels.com, and Vrbo. The company positions itself as a technology provider for travel businesses globally and continues to develop tools that connect industry partners with travelers in more direct and responsive ways.
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