Close Menu
Global News HQ
    What's Hot

    The RHOA Cast Shares an Unexpected Confession to Andy Cohen in Unseen Reunion Moment (EXCLUSIVE) | Bravo

    July 28, 2025

    10 Petite-Friendly Work Pants You’ll Actually Want to Wear to the Office—Starting at $20

    July 28, 2025

    Bad News Keeps Rolling in for Tesla | The Motley Fool

    July 28, 2025
    Recent Posts
    • The RHOA Cast Shares an Unexpected Confession to Andy Cohen in Unseen Reunion Moment (EXCLUSIVE) | Bravo
    • 10 Petite-Friendly Work Pants You’ll Actually Want to Wear to the Office—Starting at $20
    • Bad News Keeps Rolling in for Tesla | The Motley Fool
    • This Amarone Was Aged for 12 Years—It Was Worth the Wait
    • Dormant Whale Sells $80,000 BTC, But Bitcoin Bulls Still In Control
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • The RHOA Cast Shares an Unexpected Confession to Andy Cohen in Unseen Reunion Moment (EXCLUSIVE) | Bravo
    • 10 Petite-Friendly Work Pants You’ll Actually Want to Wear to the Office—Starting at $20
    • Bad News Keeps Rolling in for Tesla | The Motley Fool
    • This Amarone Was Aged for 12 Years—It Was Worth the Wait
    • Dormant Whale Sells $80,000 BTC, But Bitcoin Bulls Still In Control
    • US and EU Clinch Deal with 15% US Tariff on Most EU Exports to Avert Trade War
    • I Was Born Without Arms, but That Didn’t Stop Me From Becoming the World’s First Licensed Armless Pilot
    • Client Challenge
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - E-commerce & Retail - Ecommerce Trends: Retailers with this omnichannel feature have the highest conversion rates
    E-commerce & Retail

    Ecommerce Trends: Retailers with this omnichannel feature have the highest conversion rates

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Ecommerce Trends: Retailers with this omnichannel feature have the highest conversion rates
    Share
    Facebook Twitter LinkedIn Pinterest Email


    When online retailers with physical stores choose omnichannel features to deploy, there are plenty of reasons, including convenience, customer loyalty and conversion rates. Among the most widely offered options, however, one omnichannel feature stands out for its impact on conversion.

    Digital Commerce 360 analysts compared conversion rates for retail chains with omnichannel offerings to those of Top 1000 retailers broadly in the new 2025 Omnichannel Report. The Top 1000 is Digital Commerce 360’s database of best-performing online retailers in North America by annual web sales.

    Retail chains with buy online, pick up in store (BOPIS); curbside pickup; or in-store stock status tended to have higher conversion rates than the 3.1% rate seen among all Top 1000 retailers.

    

    Which omnichannel feature is associated with the highest conversion rates?

    Among retail chains with omnichannel features tracked in the newest edition of the Omnichannel Report, those with curbside pickup had the highest rates of conversion. While other features were also associated with elevated rates, chains that offered curbside pickup in 2024 had an average conversion rate of 3.9%, nearly a full point higher than retailers with no omnichannel offerings at all.

    For comparison, those with BOPIS had a rate of 3.4%, while those with in-store stock status had a rate of 3.3%.

    So, why is curbside pickup so effective? The service is not for everyone. Only 24.8% of retail chains in the Top 1000 offered it in 2024, down from a high of 55.1% in 2020. That spike and subsequent falloff as the COVID-19 pandemic played out saw retailers re-envision how they used their parking lots. Not all retailers kept offering curbside pickup as the pandemic waned. But those that did figured out how to unlock added value for customers.

    Which retailers still offer curbside pickup?

    The highest rates of offering curbside pickup in 2024 could be seen at Food & Beverage (50.0%) and Office Supplies chains (also 50.0%). The option, along with same-day delivery, has found staying power among grocery chains and Mass Merchant retailers, especially those with paid membership programs where added convenience and mobile-accessible options can entice sign-ups.

    Walmart, Target, Albertsons and Kroger all offer curbside pickup, with a recent Ipsos study finding that Albertsons ranked No. 1 for its execution with a 97% rate of “very satisfied” responses among its shoppers. In the same study, Amazon Fresh led with the most respondents (76%) indicating it was the brand they were most likely to use again.

    For retailers looking to enmesh themselves in consumers’ household restocking cycles for food and other needs, the relationships they build as a result of these offerings can pay off for years to come.

    📧 Editor’s note: Subscribe to our retail newsletter to make sure you see each weekly edition of Ecommerce Trends.

    Do you rank in our databases? 

    Submit your data and we’ll see where you fit in our next ranking update.

    Sign up

    Stay on top of the latest developments in the ecommerce industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, Twitter and Facebook. Be the first to know when Digital Commerce 360 publishes news content.

    Favorite





    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleAre Supreme Court Justices ‘Afraid’ To Denounce Trump’s Attacks On The Judiciary? – Above the Law
    Next Article AXA Group CUO on navigating a polycrisis risk environment

    Related Posts

    5 Predictions for 2025 Holiday Shopping

    July 27, 2025

    USPS Offers Box-Free Returns at the Post Office

    July 26, 2025

    Tractor Supply grows digital sales in Q2 while eyeing tariff deadline

    July 26, 2025

    Walmart rolls out four AI ‘super agents’ as it makes major technology hire

    July 25, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Real Estate
    5 Mins Read

    The RHOA Cast Shares an Unexpected Confession to Andy Cohen in Unseen Reunion Moment (EXCLUSIVE) | Bravo

    That’s a wrap on Season 16 of The Real Housewives of Atlanta. After a rollercoaster…

    10 Petite-Friendly Work Pants You’ll Actually Want to Wear to the Office—Starting at $20

    July 28, 2025

    Bad News Keeps Rolling in for Tesla | The Motley Fool

    July 28, 2025

    This Amarone Was Aged for 12 Years—It Was Worth the Wait

    July 28, 2025
    Top
    Real Estate
    5 Mins Read

    The RHOA Cast Shares an Unexpected Confession to Andy Cohen in Unseen Reunion Moment (EXCLUSIVE) | Bravo

    That’s a wrap on Season 16 of The Real Housewives of Atlanta. After a rollercoaster…

    10 Petite-Friendly Work Pants You’ll Actually Want to Wear to the Office—Starting at $20

    July 28, 2025

    Bad News Keeps Rolling in for Tesla | The Motley Fool

    July 28, 2025
    Our Picks
    Real Estate
    5 Mins Read

    The RHOA Cast Shares an Unexpected Confession to Andy Cohen in Unseen Reunion Moment (EXCLUSIVE) | Bravo

    That’s a wrap on Season 16 of The Real Housewives of Atlanta. After a rollercoaster…

    Home Improvement & Remodeling
    4 Mins Read

    10 Petite-Friendly Work Pants You’ll Actually Want to Wear to the Office—Starting at $20

    I spent many years with my too-long pants dipping into puddles and trying every DIY…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version