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A few years ago, 125-year-old Vummidi Bangaru Jewellers (VBJ) started doing roadshows across the US, prioritising cities with high concentrations of Indian Americans. The jeweller that once made an elaborate gold sceptre for former prime minister Jawaharlal Nehru to symbolise the transfer of power from the British to India now does around 30 sleek events annually for clients in cities like Chicago, Dallas and Atlanta.