Close Menu
Global News HQ
    What's Hot

    BitMEX Blocks Lazarus Phishing Attempt, Calls Tactics ‘Unsophisticated’ – Decrypt

    June 2, 2025

    Moisés Nieto Spain Fall 2025 Collection

    June 2, 2025

    Small Business Breakdown: Could 20% of Jobs Be Gone in 5 Years

    June 2, 2025
    Recent Posts
    • BitMEX Blocks Lazarus Phishing Attempt, Calls Tactics ‘Unsophisticated’ – Decrypt
    • Moisés Nieto Spain Fall 2025 Collection
    • Small Business Breakdown: Could 20% of Jobs Be Gone in 5 Years
    • China accuses US of ‘severely violating’ trade truce
    • Etsy Sellers Feel Caught Between Dropshippers and Enforcers
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • BitMEX Blocks Lazarus Phishing Attempt, Calls Tactics ‘Unsophisticated’ – Decrypt
    • Moisés Nieto Spain Fall 2025 Collection
    • Small Business Breakdown: Could 20% of Jobs Be Gone in 5 Years
    • China accuses US of ‘severely violating’ trade truce
    • Etsy Sellers Feel Caught Between Dropshippers and Enforcers
    • Majority of Crypto Users Start With Meme Coins Before Expanding Portfolios: Gemini Report
    • How to watch Cruz Azul vs. Vancouver Whitecaps online for free
    • To survive Trump’s tariffs, small businesses need a Marshall Plan
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - E-commerce & Retail - Nike Chief Innovation Officer John Hoke to retire
    E-commerce & Retail

    Nike Chief Innovation Officer John Hoke to retire

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Nike Chief Innovation Officer John Hoke to retire
    Share
    Facebook Twitter LinkedIn Pinterest Email


    This audio is auto-generated. Please let us know if you have feedback.

    Dive Brief:

    • Adding to a long list of leadership changes, Nike Chief Innovation Officer John Hoke will retire after over 30 years at the company, according to an internal memo.
    • Hoke will stay at Nike through Oct. 31 to finalize projects and support a transition. Chief Innovation, Design and Product Officer Phil McCartney (appointed to the position earlier this month) will soon announce Hoke’s successor, per the memo. Hoke’s replacement will retain the title of chief innovation officer and will operate in addition to McCartney’s role.
    • Hoke has been with Nike for the majority of his career, joining the brand in 1995 as a global creative director, per his LinkedIn. The executive served for about 15 years as the company’s first chief design officer before taking on the chief innovation officer role.

    Dive Insight:

    Against the backdrop of a large turnaround journey at Nike, the retailer is losing an executive who leaves a long-lasting mark at the company he’s helped shape. 

    CEO Elliott Hill noted that Hoke’s impact helped establish the brand’s designs and his influence will be long-lasting even after he departs.

    Hill is also part of a slew of executive leadership shifts at the athletics brand over the past year.

    He became Nike’s CEO in October after John Donahoe exited the position following a decade serving on the company’s board and a few years in the top spot. Hill rejoined the brand after retiring four years earlier as Nike’s president of consumer and marketplace; he initially started working at Nike as an intern in 1988.

    The appointment was followed by a larger shakeup at Nike, with the company announcing a new general manager of the North America geography in October and a new global sports marketing lead in November — both appointees having already held positions within Nike.

    Over the past month, Nike announced the retirement of 26-year veteran Heidi O’Neil, who most recently served as president of consumer, product and brand, choosing to break up her responsibilities into three positions that report directly to Hill. Additionally, Nike appointed a new president of the Nike brand and a chief growth initiatives officer.

    Under Hill, Nike is continuing to strategically correct the business’s approach to its sales strategy. The company is working to reestablish its relationships with wholesalers, who Hill says felt Nike turned its back on after spending more of its energy on direct-to-consumer sales for years. 

    Earnings continue to take a hit as the company is working on this turnaround, in March reporting a 9% drop in Q3 revenue. Nike’s wholesale business declined 7% while DTC dropped 12%. Its long-term strategy aims to correct such metrics, with the brand now focused on streamlining its footwear offerings and turning a strategic eye to apparel. 

    Expanding its apparel offerings, Nike announced a partnership with Kim Kardashian’s Skims brand in February and expects the first collection to drop this spring. 

    Editor’s note: This story has been updated to include additional information on Nike’s plans for Hoke’s successor.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleTariff Confusion After Two Court Rulings
    Next Article Four Seasons Yachts previews Marina Day experiences

    Related Posts

    Etsy Sellers Feel Caught Between Dropshippers and Enforcers

    June 2, 2025

    Cross-sell Tactics of Top DTC Brands

    June 1, 2025

    eBay to Close Cutting-Edge R&D Center in Israel

    June 1, 2025

    Amazon Will Begin Adjusting Inbound FBA Shipping Fees over Measurement Discrepancies

    May 31, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Cryptocurrency & Blockchain
    3 Mins Read

    BitMEX Blocks Lazarus Phishing Attempt, Calls Tactics ‘Unsophisticated’ – Decrypt

    BitMEX said it has thwarted an attempted phishing attack by the Lazarus Group, describing the…

    Moisés Nieto Spain Fall 2025 Collection

    June 2, 2025

    Small Business Breakdown: Could 20% of Jobs Be Gone in 5 Years

    June 2, 2025

    China accuses US of ‘severely violating’ trade truce

    June 2, 2025
    Top
    Cryptocurrency & Blockchain
    3 Mins Read

    BitMEX Blocks Lazarus Phishing Attempt, Calls Tactics ‘Unsophisticated’ – Decrypt

    BitMEX said it has thwarted an attempted phishing attack by the Lazarus Group, describing the…

    Moisés Nieto Spain Fall 2025 Collection

    June 2, 2025

    Small Business Breakdown: Could 20% of Jobs Be Gone in 5 Years

    June 2, 2025
    Our Picks
    Cryptocurrency & Blockchain
    3 Mins Read

    BitMEX Blocks Lazarus Phishing Attempt, Calls Tactics ‘Unsophisticated’ – Decrypt

    BitMEX said it has thwarted an attempted phishing attack by the Lazarus Group, describing the…

    Luxury Goods & Services
    1 Min Read

    Moisés Nieto Spain Fall 2025 Collection

    This season, Moisés Nieto celebrated the 15th anniversary of his brand, but instead of a…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version