Close Menu
Global News HQ
    What's Hot

    St. James Investment Company Investment Adviser’s Q2 2025 Letter

    July 5, 2025

    This Chinese Company is Buying a Lot of BNB, Aims to Own $1 Billion Worth

    July 5, 2025

    Dropbox Ventures Boosts AI Innovators with New $50M Investments

    July 5, 2025
    Recent Posts
    • St. James Investment Company Investment Adviser’s Q2 2025 Letter
    • This Chinese Company is Buying a Lot of BNB, Aims to Own $1 Billion Worth
    • Dropbox Ventures Boosts AI Innovators with New $50M Investments
    • Samsung is about to find out if Ultra is enough
    • Step inside the luxurious Rosewood Munich hotel – The Points Guy
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • St. James Investment Company Investment Adviser’s Q2 2025 Letter
    • This Chinese Company is Buying a Lot of BNB, Aims to Own $1 Billion Worth
    • Dropbox Ventures Boosts AI Innovators with New $50M Investments
    • Samsung is about to find out if Ultra is enough
    • Step inside the luxurious Rosewood Munich hotel – The Points Guy
    • 3 Reasons to Buy Carnival Stock Like There’s No Tomorrow | The Motley Fool
    • Ethereum Price Stuck At $2,500: Analyst Says Don’t Trade Until This Happens
    • Wealthy buyers splurged on Manhattan condos in Q2
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - Travel & Tourism (Luxury) - Wayne Bruce – Elite Traveler
    Travel & Tourism (Luxury)

    Wayne Bruce – Elite Traveler

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Wayne Bruce – Elite Traveler
    Share
    Facebook Twitter LinkedIn Pinterest Email


    As CCO of Bentley Motors, Wayne Bruce is at the forefront of the marque’s cultural evolution. With a bold vision for blending heritage and innovation, Bentley has become a key player in fashion-led collaborations — redefining the ‘what’ and the ‘who’ of modern luxury.

    Why has Bentley become so engaged in the world of fashion? What’s the strategy behind these partnerships?

    You don’t often see fashion collaborating directly on a car, and that’s because the development cycles are just so different. Cars must endure extreme testing conditions that fashion products simply don’t. But Bentley is different in that we are radically moving the company in a new direction. Many of our customers — not just drivers, but purchasers — are women, and their interests go well beyond cars. As part of our Beyond100+ journey, we’re reimagining what Bentley means in culture. That means finding new collaborators and new friends.

    So, it’s not just about responding to existing clients, it’s about building for the future too?

    Absolutely. Our lowercase ‘p’ partnerships, as we call them, are short-term brand activations that help us connect with new audiences — often through cultural sectors like fashion, design and lifestyle. It’s about aligning with brands who share our values and who bring in new eyes via social media. We don’t assume everyone already knows who Bentley is. Fashion partnerships provide one way to reach people who might not otherwise engage with a luxury automotive brand.

    Let’s talk about some recent fashion collaborations — Picante and Supriya Lele stand out.

    Both are great examples. With Picante, the designers came to Crewe, explored our heritage models, and drew inspiration from the Bentley Turbo R and our Conduit Street history. They even co-created a logo for their capsule. That collection sold out almost instantly — even before it was made public, our customers had snapped up nearly all the jackets.

    Lele’s partnership was equally exciting but in a different way. She used offcuts from our leather hides to create a garment for her runway show. Later, she helped us co-commission a bespoke car, choosing a vivid blue with personal significance to her. That car introduced new materials into our Mulliner palette — including a beautiful open-pore walnut — and the color itself is now available for clients.

    Why choose a rising star like Supriya Lele?

    It was an organic connection, but it’s powerful to support a quickly ascending designer, particularly someone as visionary as Lele. Her perspective helped shape the car, and the launch event at Jack Barclay brought in a completely new kind of audience. Our attending internal team really saw the value — they were genuinely energized by the experience, and it’s influenced our thinking.

    What have you learned recently about Bentley client tastes?

    That taste is shifting, rapidly. Five years ago, most cars in our factory were black, navy or white. Now, I look out of my office window and see rose gold, teal, purple, satin finishes — colors that used to be unheard of. Even the interiors have changed: Piano black has overtaken burr walnut as the veneer of choice. More than half of our customers now opt for cars with no chrome at all. People want to express themselves, and they’re not afraid to be bold.

    Do you think fashion has helped drive that sense of self-expression?

    Yes, undoubtedly. Social media has expanded everyone’s access to fashion — and with that, confidence. When customers commission a Bentley, they’re curating something deeply personal. It’s not about resale value; it’s about self-reward and individuality. We see a strong correlation between how someone dresses and how they spec their car.

    Looking ahead, will fashion continue to shape Bentley’s identity?

    Definitely. Our first electric car — a luxury urban SUV — will launch with fashion collaborations at its core. We’re also exploring limited-edition fashion tie-ins, moving beyond one-offs like the Supriya Lele car. And we’re opening a new design studio this summer that will push us firmly into the future, while still honoring our heritage. Fashion is helping us bridge both.

    bentleymotors.com



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleCars and Couture: The Partnerships Off to a Racing Start 
    Next Article Designer Brands pulls guidance but is ‘cautiously optimistic’ about back to school, holiday

    Related Posts

    Step inside the luxurious Rosewood Munich hotel – The Points Guy

    July 5, 2025

    Women Who Travel Book Club: 9 New Books to Dive Into This Summer

    July 5, 2025

    Calpak’s Fourth of July Sale Has Deals Up to 60% Off—From Editor-approved Suitcases to Oprah-loved Duffels

    July 5, 2025

    This $13.5 Million Home in Ibiza Has Its Own Infinity Pool and Private Beach Access

    July 5, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Finance & Investment
    19 Mins Read

    St. James Investment Company Investment Adviser’s Q2 2025 Letter

    primeimages We use the term risk all too casually, and the term uncertainty all too…

    This Chinese Company is Buying a Lot of BNB, Aims to Own $1 Billion Worth

    July 5, 2025

    Dropbox Ventures Boosts AI Innovators with New $50M Investments

    July 5, 2025

    Samsung is about to find out if Ultra is enough

    July 5, 2025
    Top
    Finance & Investment
    19 Mins Read

    St. James Investment Company Investment Adviser’s Q2 2025 Letter

    primeimages We use the term risk all too casually, and the term uncertainty all too…

    This Chinese Company is Buying a Lot of BNB, Aims to Own $1 Billion Worth

    July 5, 2025

    Dropbox Ventures Boosts AI Innovators with New $50M Investments

    July 5, 2025
    Our Picks
    Finance & Investment
    19 Mins Read

    St. James Investment Company Investment Adviser’s Q2 2025 Letter

    primeimages We use the term risk all too casually, and the term uncertainty all too…

    Cryptocurrency & Blockchain
    2 Mins Read

    This Chinese Company is Buying a Lot of BNB, Aims to Own $1 Billion Worth

    This acquisition from Nano Labs comes following their accumulation of Bitcoin, which is also part…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version