Today, the Executive Chairman and CEO of Strategy Michael Saylor commented on the company’s aggressive Bitcoin-based strategy in a recent interview at Bloomberg, emphasizing that Bitcoin is not going to zero, it is going to $1 million.
“I think we’re in a digital gold rush and you’ve got ten years to acquire all your bitcoin before there’s no bitcoin left for you,” Saylor said. “The competition is a virtuous competition.”
Saylor also said that Bitcoin is not going to have bear markets anymore and the price is going to $1 million per coin.
“Winter is not coming back,” commented Sayor. “We are past that phase. If Bitcoin is not going to zero, it is going to $1 million. The President of the United States is determined. He supports Bitcoin, the cabinet supports Bitcoin, Scott Bessent supports Bitcoin, Paul Atkins is shown himself to be an enthusiastic believer of Bitcoin and digital assets… Bitcoin has gotten through its riskiest period.”
He also pointed out that international firms are rapidly entering the space.
“Metaplanet is the hottest company in Japan right now, they went from $10 million to a $1 billion market cap to a $5 billion market cap. They’re going to raise billions of dollars. They’re going to pull the liquidity out of the Japanese market. So they’ll be raising capital in Tokyo and the Tokyo Stock Exchange… It’s not competitive. It’s cooperative.”
Strategy’s approach is far from traditional. The company is not just buying and holding Bitcoin; it is building financial instruments around it, which Saylor believes sets them apart.
“Our company has a very particular business model,” he stated. “It’s to issue Bitcoin-backed credit instruments like Bitcoin-backed bonds and especially Bitcoin-backed preferred stocks. We’re the only company in the world that’s ever been able to issue a preferred stock backed by Bitcoin. We’ve done three of them in the past five months.”
Rather than viewing Bitcoin treasury holdings or ETFs as competitors, Saylor explained that Strategy is targeting a different segment of the market entirely.
“We’re not competing against the Bitcoin treasury companies. We’re competing against ETFs like PFF that have portafolios of preferred stocks or corporate bond portfolios that are trading as ETFs in the public market, and the way we compete is we offer 400 basis points more yield on an instrument that is much more heavily collateralized and more transparent… That’s $100 trillion or more of capital in those markets,” explained Saylor.
He emphasized that Strategy’s Bitcoin balance sheet gives it a unique edge, giving the company the ability to design unique financial products.
“Our advantage is that we’re 100% Bitcoin… It’s impossible to issue Bitcoin-backed convertible preferred and Bitcoin-backed fixed preferred unless you’re willing to make 100% of your balance sheet Bitcoin.”
“I’m not really worried about competition from JPMorgan or Berkshire Hathaway,” concluded Saylor. “I would love for them to enter the Bitcoin space, buy up a bunch of Bitcoin. When they do it, they’ll be paying $1,000,000 a Bitcoin. The price will go to the moon.”