Worksport Ltd. reported that its direct-to-consumer ecommerce business is now generating more than $1 million in monthly revenue, driven by strong demand for its truck bed covers — known as tonneau covers — and related accessories.
The company is also continuing to scale its retail footprint, expanding its U.S. dealer network to over 550 locations. Tonneau covers are protective lids designed to cover the open cargo area of pickup trucks, improving aerodynamics and securing transported goods. Worksport manufactures and sells hard and soft folding covers, primarily made in the U.S., for a wide range of truck models.
“Our ecommerce growth reflects rising digital demand for reliable, American-made truck accessories,” said CEO Steven Rossi, in a company statement. “It also shows strong brand momentum ahead of launching our solar-integrated products later this year.”
Worksport reaffirms 2025 revenue outlook
Worksport’s ecommerce business serves both individual truck owners and small commercial buyers. The company said it has made recent investments in web infrastructure, order fulfillment, and digital marketing to support customer acquisition and retention.
Since January, the company’s dealer network has grown nearly sixfold, aided in part by the addition of a second national distributor that brought in 250 new retail accounts. While Worksport views ecommerce as a primary growth engine, its physical retail presence remains a key pillar of its go-to-market strategy.
Worksport reaffirmed its 2025 full-year revenue forecast of $20 million to $25 million. It cited improving gross margins and steady demand across both sales channels.
Later this year, Worksport plans to launch two new products:
- SOLIS, a solar-powered tonneau cover.
- COR, a portable battery storage unit.
It will sell both products online and through retail partners. The company expects these higher-margin offerings to broaden its product portfolio and increase average order value.
“Our long-term vision is a digitally driven sales model with national in-store support,” Rossi added. “This hybrid approach allows us to reach more customers while remaining agile in a competitive market.”
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