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    Home - E-commerce & Retail - FICO launches B2B marketplace to streamline AI enterprise decisions
    E-commerce & Retail

    FICO launches B2B marketplace to streamline AI enterprise decisions

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    FICO launches B2B marketplace to streamline AI enterprise decisions
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    B2B marketplaces come in all sizes — and the data and analytics sector is no exception. FICO has launched the FICO marketplace, a new exchange aimed at simplifying how businesses access and deploy AI models, data sets, decision rules, and pre-built analytics tools.

    FICO is an analytics software firm best known for its consumer credit scores and enterprise decisioning technology.

    It designed the marketplace to help enterprise users streamline the development and deployment of AI-driven decision systems. Built on FICO’s open-architecture platform, the marketplace acts as a centralized hub where companies can discover, test, and integrate tools that support functions such as fraud detection, credit origination, customer onboarding, and risk management, FICO says.

    “The FICO marketplace will facilitate the kind of collaboration that drives the next generation of intelligent solutions,” said Nikhil Behl, president of software at FICO, during the conference keynote.

    About the FICO B2B marketplace

    By reducing onboarding time for third-party data and decision assets — by as much as 50%, according to the company — FICO intends for the marketplace to speed up the validation and operationalization of AI-powered solutions across departments, the company says.

    The first wave of participating partners includes a range of identity, risk, and data providers. Among them is LexisNexis Risk Solutions, a global provider of analytics and data tools used for fraud prevention and identity verification. Brian Thomas, director of alliances at LexisNexis, said the firm was pleased to be an early participant. He noted that FICO’s long-standing expertise in analytics and artificial intelligence will help accelerate innovation across industries.

    Also featured is SentiLink, a San Francisco-based startup focused on combating synthetic identity fraud. Naftali Harris, co-founder and CEO of SentiLink, said the marketplace creates an easier path for organizations to embed SentiLink’s tools into their decisioning workflows. It allows them to “reduce fraud while confidently onboarding more good applicants.”

    Other early contributors to the marketplace include:

    • Plaid, a financial data connectivity platform
    • Mitek, a digital identity verification provider
    • Prove, which offers mobile-based identity authentication
    • iPacket, a digital retailing platform for automotive dealers

    Sign up

    Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.

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