Mark your calendars: It’s almost time for Amazon Prime Day 2025. This year’s Prime Day dates have officially been announced—and it’s going to be bigger and better than ever before. For the first time, the annual two-day shopping event will be running for a whopping four days—offering shoppers more time to save on everything from durable luggage and tech accessories to home goods and shoes. You’re probably wondering: When is Amazon Prime Day? This summer, it will run from Tuesday, July 8, through Friday, July 11, 2025. A longer sale means more chances to save on Amazon’s steepest discounts of the year across all major categories, including electronics, camping gear, clothing essentials, comfortable shoes, premium beauty products, and more.
Whether you’ve got a wish list ready or are new to the retail giant’s Black Friday–like deals, we’ve put together a quick rundown of everything you need to know to make the most of Amazon Prime Day. We even gathered some already-running Amazon deals to shop now and top-selling items from last year’s Prime Day to consider adding to your travel gear haul.
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FAQ:
In case you’re not familiar with Amazon’s upcoming sale, let’s get you up to speed: Amazon Prime Day is an annual savings event in which shoppers can find thousands of deals across all major categories. It’s usually a two-day event in July, but this year Amazon is extending its offerings for a full four days.
For the past few years, Amazon has offered a similar sale in October, giving eager shoppers another chance to save ahead of Black Friday. Electronics and home goods tend to be the most popular items during these events—and amount to the biggest savings—but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and family travel essentials.
Amazon Prime Day began on Tuesday, July 8, and will run through Friday, July 11. The best deals tend to sell out before the sale ends, so if you see something you really want on sale, don’t hesitate to add it to your cart.
Do I have to be a member to participate?
Yes, you do have to be an Amazon Prime member to take advantage of these deals. Membership costs $14.99 per month or $139 per year (college students get a discounted rate), but you can sign up for a free 30-day trial here to try it out without committing to a full year. If you do keep your Prime membership account, you’ll have access to same-day, one-day, and two-day shipping on millions of products; two-hour grocery delivery via Whole Foods; Prime’s Try Before You Buy program; and more.
What sales can I shop during Prime Day?
During Prime Day, you’ll find a variety of can’t-miss sales: Lightning Deals, which only run for a few hours; Deals of the Day, which run for one specific day; and Best Deals, which extend beyond the two-day sale. Shoppers will find deals on Amazon devices, as well as discounts across all categories, including luggage, clothing and shoes, tech accessories, outdoor gear, beauty products, home goods, and more. There are also discounts on big ticket items that travelers love, like noise-canceling headphones, e-readers, wearable tech, suitcase sets, and backpacks.
What did Traveler readers purchase most last Prime Day?
Below, we’ve rounded up some of the most-purchased products our readers bought during Amazon’s last’s Prime Day via our recommendations. In-flight essentials and travel accessories reigned supreme, with many of our readers stocking up on neck pillows, lightweight steamers, and handheld fans. Our readers also took advantage of deals on popular tech gadgets, like Apple AirPods, AirTags, and portable chargers.
Some of the best Prime Day deals last year were on skincare and beauty favorites, including Hero’s Mighty pimple patches and Crest 3D Whitestrips. And as always, our readers made sure to snag some camping essentials, too, including waterproof phone pouches and LifeStraw’s personal water filter.
What Amazon deals can I shop now?
While Amazon Prime Day is still a few weeks away, there are some great deals worth checking out ahead of time (read: before items start to sell out!). There are discounts on electronics as high as 50% off right now, including Beats headphones, FitBits, and Ray-Ban Meta sunglasses. Select luggage sets and backpacks are discounted, and travel essentials like adapters, beach bags, Stanley water bottles are marked down, too. If you’re looking for some summer wardrobe staples, now’s a great time to shop discounts on exercise dresses, bike shorts, joggers, and more.
What are Traveler editors’ top Amazon recommendations?
To help give you even more shopping inspo, we rounded up some of our editors’ long-standing favorites from Amazon. These are the accessories we bring on every type of trip, whether it’s a quick weekend getaway or an extended vacation in a far-flung destination. Bestsellers like Bagsmart’s hanging toiletry bag, Tocelffe’s reusable travel bottles, and Holii’s pill case make bringing our daily essentials with us easier than ever. And if you’re heading to a warm-weather destination this summer, make sure to pack some gear that will help you stay cool: portable fans, insulated water bottles, and soothing eye patches.
More Amazon travel essentials we recommend:
This article has been updated with new information since its original publish date.