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    Home - Insurance - Majority of Fortune 500 firms fall short in hyper-personalising job sites – report
    Insurance

    Majority of Fortune 500 firms fall short in hyper-personalising job sites – report

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    Majority of Fortune 500 firms fall short in hyper-personalising job sites – report
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    • Did not have a chatbot on the career site that provides job recommendations (83%)
    • Did not show recently viewed jobs (83%)
    • Did not automatically detect the candidate’s location and suggest relevant jobs nearby (76%)
    • Did not articulate the employer value proposition throughout the candidate journey in a way that was easy to find (74%)
    • Did not feature a lot of relevant, quality content that conveys the employer brand (73%)
    • Did not use a passwordless job cart or favourites function that allows candidates to save job searches (68%)
    • Did not use video content featuring employee testimonials showcasing company culture (31%)

    “There is a clear divide between companies experimenting with AI and those truly harnessing its power to accelerate talent acquisition processes and transform candidate engagement through hyper-personalisation,” said John Harrington, Senior Director, Product Marketing at Phenom, in a statement.



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