- Did not have a chatbot on the career site that provides job recommendations (83%)
- Did not show recently viewed jobs (83%)
- Did not automatically detect the candidate’s location and suggest relevant jobs nearby (76%)
- Did not articulate the employer value proposition throughout the candidate journey in a way that was easy to find (74%)
- Did not feature a lot of relevant, quality content that conveys the employer brand (73%)
- Did not use a passwordless job cart or favourites function that allows candidates to save job searches (68%)
- Did not use video content featuring employee testimonials showcasing company culture (31%)
“There is a clear divide between companies experimenting with AI and those truly harnessing its power to accelerate talent acquisition processes and transform candidate engagement through hyper-personalisation,” said John Harrington, Senior Director, Product Marketing at Phenom, in a statement.