A 1960s photo in Ferrari’s Maranello workshop—where Enzo Ferrari founded the famous automotive company in 1947—shows a glamorous lady wearing fur and cat-eye sunglasses observing Ferrari craftsmen at work. During an in-studio preview, creative director Rocco Iannone explained that the image is one of the main focuses of the resort 2026 collection. It’s important because it exemplifies the brand’s cultural status, a carmaker so well known that “the word Ferrari itself is commonly used as an absolute comparative,” as Iannone put it. With this in mind, he designed a collection that keeps the workshop at its heart.
The opening looks are inspired by engineers working in business- and science-oriented areas, with sartorial looks made of coated denim trench coats and leather separates, often matched with Ferrari-red ties. References to the automotive world are recurring but always subtle, such as the car silhouette evoked through the shape of zips or the shoulders of leather bikers and blousons with integrated spoilers that clearly recall those found on Ferraris. Sometimes, instead, actual car parts become the main materials; as is the case with discarded Ferrari tires that have been transformed into a yarn used for knitwear and iridescent suits—a copyrighted fabric called Q-Cycle—in an innovative approach to circular creativity.
In other cases, inspiration comes from pilot gear of the past, like the ample leather cargo pants that recall the 1930s, or the 7×7 check, typical of racing suits, that was reworked on silk shirt dresses, knitwear pieces, and embossed leather garments. Among the accessories, the soft La Ferrari Dino bag stands out; it’s a riff on the Dino model, a car named after Enzo’s son.