Meghan Markle’s New Rosé Is the Perfect Summer Pour—Get a Bottle Before It’s Gone

Meghan Markle’s lifestyle brand As Ever is known for its elegant kitchen goods, garden-party aesthetic, and quick-to-sell-out jams—but this summer, the Duchess is pouring something new: a fresh and fruity rosé wine, just in time for Fourth of July entertaining.

Dropping July 1 at 11 a.m. ET, As Ever Rosé is the brand’s first foray into alcoholic beverages (its original lineup includes herbal teas), and if you’re a fan of chilled blush wines and minimalist glassware, this bottle is bound to become your new warm-weather go-to.

The launch date is a personal one: It marks what would have been Princess Diana’s 64th birthday, and it also happens to be the day Meghan and Prince Harry first connected in 2016. Whether you’re a royal enthusiast or someone who loves meaningful hosting moments, this wine is rooted in connection and celebration.

Here’s everything we know about the wine—including why it’s more than just another pretty bottle.

As Ever Rosé

Described as featuring soft notes of stone fruit, gentle minerality, and a long, crisp finish, this wine is designed for summer sipping. It’s dry and light, with just enough body to hold up next to a seafood pasta, a grilled peach salad, or a creamy wedge of brie.

The rosé is made in small batches and follows the same philosophy that defines the rest of Markle’s As Ever brand: elevated essentials that feel like little luxuries, designed to bring joy to everyday life. It’s not flashy or fussy—just thoughtful, well-crafted, and ready to be enjoyed with friends and family.

In a note to email subscribers, Markle wrote: “Crisp and beautifully balanced, this rosé is made for summer’s best moments—from lunches that turn into dinners and sun-drenched weekends where the only thing that’s louder than the music is the laughter.”

The Bottle Design

True to Markle’s California-meets-European style, the bottle is clean and simple with a classic blush hue that practically glows in the golden hour sunlight. The minimalist label makes it a stunning hostess gift or centerpiece for any summer table.

If you’re hosting pair it with linen napkins, fresh flowers, and glassware in soft pastels for a look that feels effortless but polished.

How to Serve It

This rosé is best served chilled, either on its own or alongside a summer-inspired spread. Try it with:

• Goat cheese and stone fruit crostini
• Smoked salmon and cucumber bites
• Charcuterie board with apricot jam (from As Ever, of course)
• Lemon bars topped with Markle’s signature edible flower sprinkles

For an even easier pairing, just pour over ice and add a sprig of rosemary or basil for a garden party–worthy glass.

What Else Is New from As Ever

While the rosé is the star of this launch, Markle’s brand is also restocking other favorites, including the following:

• Raspberry Spread ($14): the pantry staple that started it all
• Wildflower Honey with Honeycomb ($28): great for drizzling over cheese or yogurt
• Shortbread Mix & Flower Sprinkles ($14–$15): the sweetest summer dessert duo

All items are available at asever.com, but shoppers should act quickly—previous launches have sold out within minutes. Subscribe on the website to be alerted when there’s a new drop or restock.

Whether you’re planning a backyard soirée, heading to a holiday picnic, or just toasting to summer on your porch, As Ever Rosé offers both a sip of sunshine and reminder to savor the moment.