Mirakl and Shopify are expanding their partnership with a new software integration aimed at helping enterprise merchants launch and manage online marketplaces more efficiently.
The new Mirakl Platform Connector for Shopify allows large businesses to integrate marketplace operations such as product catalogs, orders, taxonomy, and seller data directly within Shopify’s commerce platform. According to both companies, the tool is designed to reduce setup time by up to 80%.
In North America, 117 of the Top 2000 online retailers use Shopify as their ecommerce platform. The Top 2000 is Digital Commerce 360’s database of the largest online retailers in the region by their annual ecommerce sales. In 2024, those 117 online retailers combined for more than $9.78 billion in web sales.
How Mirakl and Shopify are working together
The connector builds on Mirakl’s existing presence in the Shopify App Store through its Mirakl Connect app and adds support for enterprise needs, including mixed first-party and third-party checkout and compatibility with both Shopify storefront themes and headless architectures.
“Enterprises are increasingly looking to launch marketplaces as part of their commerce strategy,” said Bobby Morrison, chief revenue officer at Shopify. “This integration simplifies that process.”
Mirakl, based in France, provides marketplace software to retailers and manufacturers. Sophie Marchessou, chief customer officer at Mirakl, said the integration helps standardize marketplace operations within Shopify’s infrastructure.
Key functions of the Mirakl-Shopify connector
- Pre-configured synchronization of product data, taxonomy, seller information, and orders.
- Tools for automating seller catalog onboarding.
- Streamlined order and seller management.
- Ongoing technical support and regular updates.
- Real-time sync of core marketplace functions.
The companies said the collaboration reflects demand among large organizations for marketplace capabilities that are easier to deploy and manage using existing commerce systems.
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