Close Menu
Global News HQ
    What's Hot

    Echoes Of 2020: Ethereum Signals Possible Bullish Rally After Reclaiming $2,600

    July 3, 2025

    Haderlump Berlin Spring 2026 Collection

    July 3, 2025

    10 Home Repairs You Can Do With Just Glue—No Extra Tools Needed

    July 3, 2025
    Recent Posts
    • Echoes Of 2020: Ethereum Signals Possible Bullish Rally After Reclaiming $2,600
    • Haderlump Berlin Spring 2026 Collection
    • 10 Home Repairs You Can Do With Just Glue—No Extra Tools Needed
    • Limpet mine attack adds to insurer war risk chaos
    • Today's NYT Mini Crossword Answers for July 3 – CNET
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • Echoes Of 2020: Ethereum Signals Possible Bullish Rally After Reclaiming $2,600
    • Haderlump Berlin Spring 2026 Collection
    • 10 Home Repairs You Can Do With Just Glue—No Extra Tools Needed
    • Limpet mine attack adds to insurer war risk chaos
    • Today's NYT Mini Crossword Answers for July 3 – CNET
    • Strategies for Motivating Disengaged Employees and Boosting Morale
    • The Best Stock to Buy Now in July (2025) | The Motley Fool
    • Solana dominates real value rankings, DEX volume during H1
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - E-commerce & Retail - How SharkNinja is preparing its site to incorporate Salesforce agents
    E-commerce & Retail

    How SharkNinja is preparing its site to incorporate Salesforce agents

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    How SharkNinja is preparing its site to incorporate Salesforce agents
    Share
    Facebook Twitter LinkedIn Pinterest Email


    SharkNinja is in the middle of changing the ecommerce platform for its home appliance sales to run on Salesforce, and one of the features it’s excited about is artificial intelligence (AI) agents — which the software provider calls Agentforce.

    Among the priorities in its platform change, SharkNinja wants to create “a much richer experience,” said Calvin Anderson, senior vice president of global digital experience. SharkNinja doesn’t have any physical storefronts — though it sells wholesale through other retailers — and its “best-foot-forward consumer touchpoint” is its social media presence, Anderson told Digital Commerce 360.

    “My objective is to really represent our brands and categories well,” Anderson said. “Any D2C business directly competes almost globally against a player like Amazon who can deliver in one to two days and sometimes an hour time slot. We’ve really got to earn the right to gain the customer’s attention, especially in a world where SEO is moving so heavily to AI and those little blue links are getting further and further down the page.”

    SharkNinja formed when separate brands Shark (known for its vacuum cleaners) and Ninja (known for its blenders) merged in 2015. It then went public on the New York Stock Exchange in July 2023. The two brands currently sell on separate ecommerce websites with a toggle that connects them.

    In North America, 76 of the Top 2000 online retailers use Salesforce as their ecommerce platform, according to Digital Commerce 360 data. In 2024, those 76 online retailers combined for more than $136.116 billion in web sales. The Top 2000 is Digital Commerce 360’s database ranking North America’s largest online retailers by their annual ecommerce sales.

    How SharkNinja plans to use Salesforce’s AI agents

    SharkNinja is still in beta using Salesforce’s Agentforce, and the feature is therefore not live on the retailer’s ecommerce websites yet. It will launch when SharkNinja does social commerce early this fall, Anderson said. He did not share what platform SharkNinja currently uses for its ecommerce websites.

    For now, it’s piloting the AI agent, which he noted functions differently from coding software to perform a task.

    “You’re literally speaking to it like you would coach or train someone,” Anderson said. “It could be a world where we’re asking for it to start with recipe recommendations and then product and recipe pairing.”

    From there, he said, it might still fail to take in dietary considerations into account, so the SharkNinja team would have to remind it about those restrictions.

    “The intention is that you have a very real-world experience,” he said. “It’s just lots and lots of testing to see how it performs and then seeing what cues we can put in to help it make that a more wholesome, thoughtful, inquisitive agent that is responding back to the consumer.”

    Anderson said SharkNinja is only using AI agents for their chatbot-like feature at the moment.

    Still, “It’s certainly more than a standard [chatbot], just like ChatGPT is just wildly different than a Google search was. It is finally worth giving your attention to AI and chat on a website. That is the primary consumer experience.”

    Priming an ecommerce website to incorporate AI agents

    Anderson noted that in the Salesforce platform, the way ecommerce teams build data infrastructure is designed so the Agentforce AI can find whatever it needs.

    “It won’t blow your mind to know that the data structure has to be enhanced a little bit so that the agent doesn’t have to guess things,” he said. “So if you assume that people are going to be shopping for home questions, it needs to be clear that these are the products that service the living areas as opposed to a beauty product.”

    There are also other layers and dimensions that teams have to program into the data foundations for the AI to work. Whereas search engines help answer “all these bespoke and unique questions,” websites no longer show up on the first half of the page on Google, he cited as an example. Instead, Google and other search engines try to answer questions before sending users to a website.

    That’s moving brands to a world in which they have to hunt “for that consumer zeitgeist of what is a conversation consumers want to have.”

    Anderson said he’s excited to see all the questions consumers ask Agentforce and whether SharkNinja is effectively able to answer them out of the gate when the feature goes live. Before that, the best SharkNinka had was a survey, “which is kind of a blunt object,” he said.

    “I anticipate actually answering both of those questions by using Agentforce to understand what people are asking and maybe what we’re not answering well, and to publish hyper quickly and dynamically content that answers that in not only programming the agent to be better next time, but also to put that content into our website so that other AI engines can search and find it for us,” Anderson said.

    Do you rank in our databases? 

    Submit your data and we’ll see where you fit in our next ranking update.

    Sign up

    Stay on top of the latest developments in the ecommerce industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, X (formerly Twitter) and Facebook. Be the first to know when Digital Commerce 360 publishes news content.

    Favorite





    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleThese 3 Zodiac Signs Are The Most Emotionally Sensitive
    Next Article The Five Social Security Blind Spots Retirees Often Miss

    Related Posts

    eBay to Raise ESE Standard Envelope Rates

    July 3, 2025

    Few retail leaders are confident in their current AI capabilities, EY finds

    July 2, 2025

    Can Lululemon make a federal case out of ‘dupe culture’?

    July 2, 2025

    BNPL Loans to Impact Credit Scores

    July 2, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Cryptocurrency & Blockchain
    3 Mins Read

    Echoes Of 2020: Ethereum Signals Possible Bullish Rally After Reclaiming $2,600

    Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by…

    Haderlump Berlin Spring 2026 Collection

    July 3, 2025

    10 Home Repairs You Can Do With Just Glue—No Extra Tools Needed

    July 3, 2025

    Limpet mine attack adds to insurer war risk chaos

    July 3, 2025
    Top
    Cryptocurrency & Blockchain
    3 Mins Read

    Echoes Of 2020: Ethereum Signals Possible Bullish Rally After Reclaiming $2,600

    Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by…

    Haderlump Berlin Spring 2026 Collection

    July 3, 2025

    10 Home Repairs You Can Do With Just Glue—No Extra Tools Needed

    July 3, 2025
    Our Picks
    Cryptocurrency & Blockchain
    3 Mins Read

    Echoes Of 2020: Ethereum Signals Possible Bullish Rally After Reclaiming $2,600

    Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by…

    Luxury Goods & Services
    3 Mins Read

    Haderlump Berlin Spring 2026 Collection

    In the baking heat of Haderlump designer Johann Ehrhardt’s show venue, a non air-conditioned former…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version