Every week we select and publish a rundown of new products and services from vendors to ecommerce merchants. This installment includes updates on AI-powered storefronts, B2B payments, generative AI content, email marketing, stablecoin payments, reverse logistics, and product information management.
Got an ecommerce product release? Email releases@practicalecommerce.com.
New Tools for Merchants
Adobe Commerce releases two product offerings. Adobe has announced two new product offerings to help brands deliver personalized shopping journeys. Adobe Commerce as a Cloud Service is a full-stack, cloud-native ecommerce platform. It enables brands to create global, multi-brand B2B and B2C storefronts, with genAI-powered content creation and streamlined digital asset management. Adobe Commerce Optimizer is a headless storefront that empowers brands to upgrade the front end of their ecommerce sites while allowing the backend system to remain unchanged.
Adobe Commerce
Mirakl launches connector for Shopify. Mirakl, a provider of ecommerce software, is releasing Mirakl Platform Connector for Shopify, designed to accelerate marketplace deployment through pre-built synchronization of taxonomy, products, offers, sellers, and orders. The connector syncs critical marketplace operations, with features including a built-in checkout module, out-of-the-box technical integration, and support for themes and headless storefronts. Per Mirakl, businesses can benefit from standardized and guided integration processes, automated product catalog onboarding, streamlined order management, dedicated technical support, and real-time synchronization of operations.
Balance and Alibaba.com partner on flexible B2B payments for U.S. SMBs. Balance, an AI-powered financial infrastructure platform for B2B commerce, has launched “Pay Later for Business” on Alibaba.com. The embedded financing tool gives U.S. small and medium-sized businesses greater purchasing power and more control over how and when they pay. Alibaba.com’s U.S. business users now have the option to access instant credit at checkout. This BNPL feature is powered by Balance’s AI risk infrastructure with real-time credit management.
Feedonomics and BigCommerce team up with Perplexity for AI product search. Feedonomics, a data feed management platform, and BigCommerce have announced that their customers have access to Perplexity, an AI-powered search engine, to optimize visibility and relevance in search results. Feedonomics now provides Perplexity with pre-optimized, structured product data, ensuring that the LLM understands and recognizes merchants’ products, leading to search results that favor the brand.
Feedonomics
Bolt launches Connect for marketplace onboarding and support for stablecoin payments. Bolt, a checkout, identity, and payments platform, has announced Connect to help marketplaces onboard merchants. Bolt Connect gives marketplace operators a single integration to support one-click merchant onboarding, built-in compliance workflows, and low-fee or no-fee payouts. With Bolt managing the infrastructure, marketplaces can grow efficiently while controlling their brand experience and business model. Bolt also announced support for stablecoin payments, giving merchants and shoppers enhanced flexibility through new digital payment infrastructure.
Akeneo joins Shopify’s partner program, providing product content solutions. Akeneo, a provider of product information management tools, is now a Premier Partner of Shopify. Akeneo helps brands, manufacturers, distributors, and retailers centralize, enrich, and optimize product content with AI tools, while Shopify provides a composable infrastructure for high-performing digital storefronts. With the partnership, Akeneo has launched its App for Shopify, allowing merchants to connect Akeneo’s PIM to Shopify storefronts, eliminating manual data entry by automating the syndication of localized product data.
Omnisend launches AI-powered suite for ecommerce email marketing. Omnisend, an email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools. The AI Segment Builder lets marketers describe audiences in plain language and instantly generate precise segments. New AI content tools include generators for subject lines and preheaders as well as direct copywriting — all in multiple languages, using previous campaign insights, and the brand’s tone of voice. The new Personalized Product Recommender suggests products tailored to each customer’s browsing behavior.
Omnisend
Amazon expands Prime delivery to thousands of small towns and rural areas. Amazon is expanding Same-Day and Next-Day delivery to over 4,000 small U.S. cities, towns, and rural communities by the end of 2025. Additionally, Amazon is investing over $4 billion to triple the size of its delivery network by 2026, with a focus on small towns and rural communities across the U.S. Customers can see whether their area has Same-Day Delivery by visiting Amazon.com/samedaystore and browsing by category, price point, and retail store.
Geodis unveils two complementary returns tools. Geodis, a global logistics provider, has launched two returns tools: workflow automation and management. The returns workflow automation module enables the end consumer to create a shipping label to initiate the return or exchange without requiring the shipper’s involvement. The returns management module optimizes the reverse logistics process inside the warehouse. Geodis integrates with Shopify, BigCommerce, WooCommerce, Magento, and other ecommerce platforms.
Tulip AI debuts for personalized customer engagement. Tulip, a cloud-based retail customer engagement platform, has launched a suite of AI tools to create stronger customer experiences. Tulip AI acts as a virtual assistant, streamlining daily tasks and enabling more meaningful customer connections at scale, including intelligent message writing, instant profile summaries, customer search, and segmentation, according to Tulip.
Klaviyo launches AI-powered platform enhancements for omnichannel marketing. Klaviyo has announced AI-powered platform enhancements. Omnichannel Campaign Builder helps plan, launch, and measure complex, multi-day campaigns across email, SMS/RCS, push, and WhatsApp. Channel Affinity automatically learns customer preferences, then delivers messages where and when they’re most likely to convert. Multi-Touch Attribution provides real-time visibility into what’s driving revenue.
Klaviyo