Close Menu
Global News HQ
    What's Hot

    Rescuers search for missing children after Texas flood kills more than 40

    July 6, 2025

    Elon Musk and Trump’s Feud Has Escalated to Vague Deportation Threats

    July 6, 2025

    Pick up this Dyson cordless vacuum while it’s $180 off for Prime Day

    July 6, 2025
    Recent Posts
    • Rescuers search for missing children after Texas flood kills more than 40
    • Elon Musk and Trump’s Feud Has Escalated to Vague Deportation Threats
    • Pick up this Dyson cordless vacuum while it’s $180 off for Prime Day
    • The 40 Best J.Crew Fourth of July Deals—Travel-ready Pants, Dresses, and More Summer Styles Start at Just $14
    • Elon Musk declares ‘America Party’ is born after Trump enacts $3.3 trillion bill
    Facebook X (Twitter) Instagram YouTube TikTok
    Trending
    • Rescuers search for missing children after Texas flood kills more than 40
    • Elon Musk and Trump’s Feud Has Escalated to Vague Deportation Threats
    • Pick up this Dyson cordless vacuum while it’s $180 off for Prime Day
    • The 40 Best J.Crew Fourth of July Deals—Travel-ready Pants, Dresses, and More Summer Styles Start at Just $14
    • Elon Musk declares ‘America Party’ is born after Trump enacts $3.3 trillion bill
    • Why the Iconic Porsche 356 Is a Bucket-List Classic for Any Collection
    • Go Inside Larsa Pippen’s Epic Birthday Bash With Her Boyfriend, Jeff Coby (PHOTOS) | Bravo
    • I Shop Amazon Every Single Day, and These 8 Early Prime Day Deals Are Too Good to Pass Up
    Global News HQ
    • Technology & Gadgets
    • Travel & Tourism (Luxury)
    • Health & Wellness (Specialized)
    • Home Improvement & Remodeling
    • Luxury Goods & Services
    • Home
    • Finance & Investment
    • Insurance
    • Legal
    • Real Estate
    • More
      • Cryptocurrency & Blockchain
      • E-commerce & Retail
      • Business & Entrepreneurship
      • Automotive (Car Deals & Maintenance)
    Global News HQ
    Home - Technology & Gadgets - Samsung is about to find out if Ultra is enough
    Technology & Gadgets

    Samsung is about to find out if Ultra is enough

    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Samsung is about to find out if Ultra is enough
    Share
    Facebook Twitter LinkedIn Pinterest Email


    I don’t often get asked about the phones I’m testing when I’m out and about, unless it’s a folding phone. Then I usually hear some version of the same thing: “Oh, I thought about getting one of those! But then I just got a [insert slab-style phone name here].” My anecdotal data matches the actual sales figures; there are many more people curious about folding phones than there are buyers of folding phones. Samsung would very much like that to not be the case, and, by all indications, it’s about to pull out all the stops at at its Unpacked event on July 9th. But is putting the Ultra name on a folding phone enough?

    The weak sales are not for lack of trying — Samsung has been trying to sell us on foldables for a good chunk of the last decade, and Google also got in the game a couple of years ago. Motorola has had substantial success selling clamshell-style flip phones; Counterpoint Research found that the brand’s foldable market share grew 253 percent year-over-year in 2024. But that’s a bigger piece of a very small pie. TrendForce estimated that foldables made up just 1.5 percent of the overall smartphone market in 2024. In the US, Samsung was the earliest and loudest folding phone maker, but a half dozen iterations of folding phones hasn’t managed to make a significant dent.

    The company has all but confirmed that we’ll get an Ultra-branded Fold for the first time, with a thinner profile to rival the recent efforts from Honor and Oppo. The Z Flip 7 is likely to get a bigger, Razr-style screen that covers most of the front panel, and we might see a cheaper FE version with the old cover screen design. That all seems to address a couple of common complaints about foldables: they’re too pricey and come with too many tradeoffs compared to a slab-style phone.

    I’m not quite sure it’ll be enough, though. Foldables remain more susceptible to damage from dust than a standard flagship phone — and repairs can be pricier. Despite saying years ago that it’s pursuing full dustproofing, Samsung doesn’t seem to have cracked the code on a fully IP68-rated foldable just yet. Taking a chance on an expensive phone that’s less durable than your typical $1,000 flagship? That’s kind of a big ask, especially with prices on everything else we buy going up, too.

    It’s not all doom and gloom for foldables, however. Analysts are putting a lot of stock in rumors of a folding phone from Apple coming in 2026. An iFold or whatever it might be called could help expand the market, at least in the US, and maybe that rising tide would float Samsung’s boat, too. Maybe a couple of new models hitting different price segments is enough to get Samsung’s marketshare growing again — a strategy that has worked well for the company in the past. Maybe an Ultra foldable with ultra specs will convince some people who were on the fence about folding phones. And if anyone was holding out for an extra hinge, well, Samsung might just have that covered, too.

    Photography by Allison Johnson / The Verge



    Source link

    Foldable Phones Mobile samsung tech
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleAsk the Editor, July 4: Tax Questions on Inherited IRAs
    Next Article Squeeze a Whole Business Book into Your Lunch Break | Entrepreneur

    Related Posts

    Pick up this Dyson cordless vacuum while it’s $180 off for Prime Day

    July 6, 2025

    Today's NYT Connections: Sports Edition Hints, Answers for July 6 #286

    July 6, 2025

    We Risked Our Necks Testing Over 25 Laptop Stands to Find the Best

    July 5, 2025

    What’s the best time of year to buy a TV? Yes, there’s an answer.

    July 5, 2025
    Leave A Reply Cancel Reply

    ads
    Don't Miss
    Finance & Investment
    5 Mins Read

    Rescuers search for missing children after Texas flood kills more than 40

    Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories…

    Elon Musk and Trump’s Feud Has Escalated to Vague Deportation Threats

    July 6, 2025

    Pick up this Dyson cordless vacuum while it’s $180 off for Prime Day

    July 6, 2025

    The 40 Best J.Crew Fourth of July Deals—Travel-ready Pants, Dresses, and More Summer Styles Start at Just $14

    July 6, 2025
    Top
    Finance & Investment
    5 Mins Read

    Rescuers search for missing children after Texas flood kills more than 40

    Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories…

    Elon Musk and Trump’s Feud Has Escalated to Vague Deportation Threats

    July 6, 2025

    Pick up this Dyson cordless vacuum while it’s $180 off for Prime Day

    July 6, 2025
    Our Picks
    Finance & Investment
    5 Mins Read

    Rescuers search for missing children after Texas flood kills more than 40

    Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories…

    Business & Entrepreneurship
    1 Min Read

    Elon Musk and Trump’s Feud Has Escalated to Vague Deportation Threats

    Elon Musk’s social media fight with President Trump over the budget bill this week threatens…

    Pages
    • About Us
    • Contact Us
    • Disclaimer
    • Homepage
    • Privacy Policy
    Facebook X (Twitter) Instagram YouTube TikTok
    • Home
    © 2025 Global News HQ .

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version