Marketers hoping to drive traffic and convert visitors in August 2025 can produce content tailored to students, pet owners, readers, spa enthusiasts, and value shoppers.
Content marketing is the act of creating, publishing, and promoting articles, videos, podcasts, and the like to attract, engage, and retain customers.
A downside of the tactic is the seemingly unending need to produce new material. With this in mind, here are five content marketing ideas your company can use in August 2025.
Discoverable Back-to-School Lists
Back-to-school product listicles can appear in Google Discover, leading to a surge in traffic.
Google Discover is a personalized article feed in Google’s Search mobile app, Chrome app, and various mobile pages.
The feature is Google’s way of helping folks discover relevant, interesting, and timely content, with an emphasis on timely.
Some professional search engine optimizers believe that Discover favors recent articles, such as news stories or seasonal shopping listicles. There is no guarantee Google Discover will pick up an article, but it can drive significant traffic when it does.
Most content marketers launch back-to-school content in July, yet August could be the month to publish product listicles aimed at Discover.
Here are some example titles:
- “21 Essentials Every High School Student Forgot to Buy.”
- “15 Back-to-School Deals You Cannot Afford to Miss.”
- “10 STEM Toys to Boost Your Kid’s Grades.”
Celebrate Cats and Dogs
August 2025 has a “day” for both cats and dogs.
August 2025 features International Cat Day on the 8th and International Dog Day on the 26th.
This duo of pet-centered remembrances can honor our feline and canine companions while also raising awareness about their overall well-being.
For content marketers, the cat and dog days offer an opportunity to engage with the millions of pet-loving shoppers.
Roughly two-thirds of American households own at least one pet, according to Forbes. Sixty-five million families have a dog, and 47 million keep a cat.
Certainly pet supply retailers can capitalize on the two occasions, although nearly any online store could likely connect pets to the products it sells. Here are some example titles.
- A Pet Supply Store: “10 Ways to Spoil Your Pup on International Dog Day”
- An Outdoor Gear Company: “The Ultimate Checklist for Hiking with Your Dog”
- A Home Goods Retailer: “5 Tips for a Stylish and Pet-Proof Home”
- A Car Accessories Store: “The Best Car Accessories for a Dog”
National Book Lovers Day
National observances offer an opportunity to associate content with real-world events.
Almost any national observance — such as National Book Lovers Day on August 9 — can serve as a content anchor. It’s an opportunity to associate your marketing with timely, real-world happenings, however niche.
The trick is connecting your products to the day’s theme.
Imagine an online home decor shop. The company does not sell books, but it can still write about Book Lovers Day. For example, it could publish an article titled “How to Decorate the Perfect Reading Nook.”
Similarly, an electronics store could produce a video sharing “The Top eReaders for National Book Lovers Day.” A tea merchant might publish clever genre pairing guides.
National Relaxation Day
Relaxation can mean different things to consumers, making it ideal for content marketers.
Observed on August 15, 2025, National Relaxation Day is about taking a breather. For some, it will be a day at the spa. For others, relaxation will be watching the Seattle Mariners play the New York Mets at Citi Field.
Regardless, National Relaxation Day comes at an opportune time. As summer ends, many folks look to unwind. It’s an opportunity for businesses to position products for self-care and stress relief.
Here are some ideas.
- Beauty boutique: “Step-by-Step Guide to an At-Home Spa Day”
- Candle purveyor: “5 Calming Scents for Your Home”
- Hobby shop: “5 Screen-Free Hobbies for Relaxation”
Interactive Pricing
Content marketing is evolving to include interactive site experiences, AI-generated.
Generative artificial intelligence has become ubiquitous. Content marketers often prompt genAI platforms for article topics and outlines.
In August 2025, take your company’s AI use to the next level. Instead of just generating articles, create an interactive price-related tool using your favorite AI model and also a code generator such as Replit.
Here’s an example using an online secondhand clothing shop.
This shop carefully curates clothing from thrift shops and estate sales. The staff cleans, repairs, and sells the items on the shop’s ecommerce site. But some shoppers question the store’s prices. “Aren’t these items just used shirts and pants?”
To respond, the store’s content team utilizes AI to generate an interactive “cost per wear” calculator, reframing the conversation from “price” to “value.” It’s a tangible, data-driven justification for a higher-priced, quality purchase.
Once generated, deploy the tool on product detail pages, category pages, and even social media campaigns.