The Maserati MC20 debuted in late 2020 with terrible timing amid an ongoing pandemic. The supercar’s timing didn’t get much better, with a planned all-electric version canceled because of a weak demand for the model, whose sales were never all that great to begin with. Now, it’s no more, replaced by the MCPura, a similar but subtly updated Maserati supercar that might help the marque move on from the malaise.
Maserati unveiled the new MCPura this week at the Goodwood Festival of Speed in Britain. It is powered by the same motor in the MC20, a twin-turbocharged V-6 that makes 621 horsepower, mated to an eight-speed automatic transmission. The lightweight car, which comes in at 3,043 pounds, will get to 60 mph in 2.9 seconds, with a top speed of 202 mph. Like the MC20, the MCPura will come in coupe form or Cielo—convertible—form.
In those respects, the MCPura isn’t much different at all from the MC20, but the exterior styling has been updated slightly, along with the interior, where the most notable change is the seats, which are made of Alcantara and laser-etched with the Maserati trident. On the outside, the fascias on the front and back are different, and the car also comes in new colors, named Devil Orange, Verde Royale, and Night Interaction. The car was shown at Goodwood in a color called Ai Aqua Rainbow, with the coupe in matte and the convertible glossy.
The Maserati MCPura from the side with the doors ajar.
Luciano Consolini
The name of the MCPura, meanwhile, is a nod to Albert Einstein.
“The name itself reveals the essence of a model designed to embody, in its most concentrated form, the most authentic values of the Trident. It is no coincidence that an iconic formula was chosen for the launch campaign: E = MCPURA,” Maserati said in a press release. “Powerful hyperbole, inspired by Einstein’s theory of relativity, which celebrates an energy with the capacity to multiply until it becomes a pure expression of excellence.”
The MCPura will be built in Modena, Italy, and will likely be priced around $250,000 for the coupe and around $285,000 for the convertible, assuming slight increases on the current starting price of the MC20, though Maserati did not release exact numbers. The car is set to go on sale in the U.S. in December.
Like the MC20, which was good enough for James Harden, the MCPura is undoubtedly a slick and maybe even cool machine, though it’s been a struggle for Maserati to stand out in recent years. The MCPura will hope to change that.
Click here for more photos of the 2026 Maserati MCPura.
Maserati
Authors
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Erik Shilling