Amazon wrapped up its 4-day Prime Day holiday on Friday and said independent sellers had record sales during the event. It also gave a shoutout to Amazon Haul, its low-price, direct-to-consumer marketplace that is modeled after rivals Temu and Shein.
Amazon Worldwide Stores CEO Doug Herrington said the extended Prime Day sale offered Prime subscribers millions of deals, and he thanked those involved with helping to make it happen. “We’re thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love. This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions.”
Amazon’s Vice President of Selling Partner Services Dharmesh Mehta also thanked employees, selling partners, and delivery partners for helping save customers billions across millions of deals during Prime Day in a post on LinkedIn.
“I’m also thrilled about Amazon Haul’s first Prime Day, offering customers ultra-low prices across fashion, home, lifestyle, electronics, and more—all in a convenient, fun-to-shop destination,” Mehta wrote.
Adobe released data about last week’s sales based on its analysis of direct transactions online covering over 1 trillion visits to US retail sites, 100 million SKUs, and 18 product categories:
“US retailers drove $24.1 billion in online spend from July 8 (Tuesday) to July 11 (Friday), representing 30.3% growth year-over-year (YoY). This is more than two Black Fridays—which drove $10.8 billion in online spend during the 2024 holiday shopping season—and sets a new benchmark for the summer shopping season. Mobile was the dominant transaction channel during the Prime Day event, driving the majority of sales (53.2% share vs desktop shopping) and contributing $12.8 billion in online spend. “
Adobe reported sales were up compared to average daily sales in June 2025 in categories including appliances (112%); office supplies (105%); electronics (95%); books (81%); tools & home improvement (76%); home & garden (58%); and baby & toddler (55%). The Prime Day event has also been cemented as a “back-to-school” shopping moment, it reported, as consumers took advantage of deals and got a head start on purchases for the upcoming school season.
Higher prices due to inflation did not account for the strong sales numbers: “the Adobe Digital Price Index, which tracks online prices across 18 product categories, shows that e-commerce prices have fallen for 34 months—down 2.1% YoY in June 2025. Adobe’s numbers are not adjusted for inflation, but if online inflation were factored in, there would be even higher growth in topline consumer spend.”