The Estée Lauder Cos. Inc. has appointed Aude Gandon as chief digital and marketing officer, effective Aug. 1.
In the newly created role, Gandon will be responsible for driving the company’s global digital commerce strategy and overseeing its marketing, creative operations, and media initiatives. She will report directly to president and CEO Stéphane de La Faverie and join the executive management.
“Aude is a proven leader with a remarkable track record in transforming global marketing organizations in the digital era,” said de La Faverie. “Her deep expertise in brand strategy, creative development, and digital transformation will be critical as we work to deepen our consumer connections and further elevate our global marketing efforts.”
Gandon’s appointment reflects Estée Lauder’s strategic focus on strengthening its consumer-centric marketing and enhancing its digital presence across its portfolio of prestige beauty brands. The company has increasingly invested in digital transformation, recognizing the need to adapt to shifting consumer behaviors and the rise of omnichannel retail.
In a statement, Gandon expressed enthusiasm for her new role.
“I am thrilled to join Estée Lauder, a company with an unparalleled portfolio of iconic brands and a strong legacy of innovation,” Gandon said. “The opportunity to lead the company’s digital and marketing transformation in this exciting time for the beauty industry is incredibly inspiring.”
Estée Lauder ranks No. 42 in the Top 2000 Database. The Top 2000 is Digital Commerce 360’s proprietary database of the largest online retailers in North America by annual web sales.
About the new Estée Lauder chief digital and marketing officer
Gandon brings significant experience in digital marketing and transformation. Prior to joining Estée Lauder, she served as global chief marketing officer at Nestlé. There, she led the company’s digital strategy across 188 markets and over 2,000 brands. Gandon was instrumental in implementing new operating models, establishing global content studios, and forging strategic partnerships with tech giants like Google, Meta, Amazon, and Netflix.
Her background also includes senior leadership roles at Google, where she was global managing director for platform and ecosystems. There, she led integrated brand and creative strategies across five continents. Earlier in her career, Gandon held roles at top advertising agencies such as Publicis Worldwide, McCann, and Leo Burnett. She worked with high-profile beauty and luxury brands, including L’Oréal, P&G Beauty, and LVMH.
In addition to her work at Nestlé and Google, Gandon has served on the board of the World Federation of Advertisers and is the chair of its Global CMO Committee. She is also an active member of the Amazon Ad Council and Meta Client Council.
Gandon’s extensive experience in both traditional and digital marketing will be key to Estée Lauder’s ongoing efforts to modernize its approach to consumer engagement and ecommerce. As CDMO, she will oversee Estée Lauder’s global digital commerce, consumer and category insights, omnichannel media strategy, and creative operations. She will also partner closely with regional leadership teams to accelerate online performance and elevate the consumer journey across all touchpoints.
Estée Lauder has placed a strong emphasis on digital innovation in recent years, especially in light of growing competition from digital-native beauty brands. The company’s online sales surged during the pandemic. But as the retail landscape shifts, Estée Lauder is working to maintain its leadership in the beauty industry through continued digital investment.
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