French luxury goods group LVMH is in discussions with multiple buyers to offload its fashion label Marc Jacobs, people familiar with the matter told Reuters on Friday.
The Bernard Arnault-led company has been holding talks with potential buyers including Reebok-owner Authentic Brands Group and WHP Global, the sources said, who asked not to be named because the discussions are confidential.
Authentic Brands declined to comment on the matter while WHP did not immediately respond.
Brookstone’s owner Bluestar Alliance is also a suitor for Marc Jacobs, which could be worth around $1 billion, according to the Wall Street Journal, which earlier reported the news.
LVMH, Marc Jacobs and Bluestar Alliance did not immediately respond to requests for comments on the WSJ report.
In 2024, Bloomberg reported that LVMH was exploring strategic options for the label with advisers after receiving interest from potential buyers, though the company denied the claim at the time.
Founded in 1984 by American designer Marc Jacobs, the luxury fashion brand is renowned for its eclectic, bold designs that blend high fashion with street style. In 1997, LVMH tapped Jacobs to lead the Louis Vuitton brand and acquired a stake in the designer’s eponymous label.
The Journal said that a deal could be finalised soon, provided talks do not fall apart.
LVMH has recently been offloading some of its brands to streamline its portfolio. Last year, it sold the Off-White clothing brand, founded in 2012 by the late Virgil Abloh, to New York-based company Bluestar Alliance for an undisclosed value.
Another label, Stella McCartney, earlier this year, repurchased the minority stake held by LVMH in the house she founded about five years after the luxury group bought it.
McCartney, who famously does not use leather or fur, said it will continue to advise LVMH chief Arnault and the group’s executive team on sustainability matters.
Dealmaking in the luxury retail sector has drawn attention in Europe. Earlier this year, Prada acquired Versace from Capri Holdings, combining two iconic Italian fashion brands in a $1.4 billion deal.
LVMH’s second-quarter sales, which include products such as Louis Vuitton handbags, Dior dresses and Moet & Chandon champagne, came in slightly below market expectations.
The company’s shares rose with analysts pointing to hopes on the horizon as the group said it saw some signs of recovery in the key Chinese market.
Deutsche Bank analyst Adam Cochrane said that while the second-quarter results were not “stellar,” there were some “glimmers of hope.”
French luxury brands have been navigating prolonged market challenges, including a downturn and the potential impact of US import tariffs.
By Mrinmay Dey and Abigail Summerville.
Learn more:
LVMH Struggles to Bounce Back Amid Deepening Luxury Downturn
Sales in the group’s critical fashion and leather goods division — which includes flagship brand Louis Vuitton — fell 9 percent in the latest quarter. The group is fending off challenges across key units.
Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.