Amazon grew sales 13% in the second quarter of 2025, year-over-year, including its AWS service. By segment, Amazon grew North American sales 11% to $100.1 billion and International 16% to $36.8 billion. AWS segment sales increased 17.5% year-over-year to $30.9 billion.
North America makes up 60% of total sales; International, 22%; and AWS, 18%.
Amazon’s net income increased to $18.2 billion in the second quarter compared with $13.5 billion in second quarter 2024.
Amazon grew worldwide paid units 12% in the second quarter, and third-party sellers accounted for 62% of worldwide paid units. (Those figures exclude Whole Foods Market.)
Headcount declined 1% in Q2 to 1,546,000 compared to the first quarter (1,560,000); the number was up 1% from a year ago (1,532,000). Headcount includes full-time and part-time employees but excludes contractors and temporary personnel.
Here’s what Amazon CEO Andy Jassy said in Thursday’s press release:
“Our conviction that AI will change every customer experience is starting to play out as we’ve expanded Alexa+ to millions of customers, continue to see our shopping agent used by many millions of customers, launched AI models like DeepFleet that optimize productivity paths for our 1M+ robots, made it much easier for software developers to write code with Kiro (our new agentic IDE), launched Strands to make it easier to build AI agents, and released Bedrock AgentCore to enable agents to be operated securely and scalably. Our AI progress across the board continues to improve our customer experiences, speed of innovation, operational efficiency, and business growth, and I’m excited for what lies ahead.”
The full press release is on the Amazon Investor Relations website.